E-commerce sales for the multi-channel teen clothing and accessories retailer climbed 18.03% in fiscal 2006, reaching $124.5 million. Overall sales for the company’s direct segment, including catalog, increased by 10% in fiscal 2006 to $173.5 million compared to 2005’s $158.0 million.
For the fiscal year ended February 3, 2007, total revenue from retail, catalog and web increased by 14% to $257.6 million from $226.7 million in 2005.
DELiA’s Inc., No. 89 in the Internet Retailer Top 500 Guide, targets consumers between the ages of 12 and 19. Its brands—dELiA’s, Alloy and CCS—carry apparel, accessories, footwear, room furnishings and sports equipment through direct mail catalogs, web sites, and the dELiA’s mall-based retail stores.
“We are pleased to have finished 2006 on a positive note and with good momentum in both of our business segments,” says CEO Robert Bernard. “We are also encouraged by the continued top-line strength in both retail and direct into the first quarter of fiscal 2007. We remain focused on our plans for the long term and will invest appropriately in our older stores in fiscal 2007, and expect to add over 20 new stores this year and move into our new headquarters later this month,” he adds.
Net sales for the direct segment in the fourth quarter of 2006 rose 5% to $60.8 million compared to the prior year’s $57.8 million.
Sales at dELiA’s retail stores increased by 39% to $28.5 million for the quarter compared to Q4 2005’s $20.6 million. During the quarter, the company opened four new stores and closed three, including the remaining two outlet stores, to end the quarter and fiscal year with 74 stores.
Retail store sales climbed by 22% to $84.1 million for the 53 weeks in fiscal 2006 compared to the prior year’s $68.7 million for the 52-week period. For fiscal 2006, the company opened 19 stores, relocated one and closed four others.
Back...
