Aggregate Knowledge, whose web site technology recommends products to online shoppers based on past shopping behavior of multiple shoppers, has received $20 million in financing from an investment team led by DAG Ventures.
Aggregate Knowledge’s Collective Discovery Service uses data on the collective behavior of large numbers of shoppers to suggest products related to what an individual shopper appears to be looking for on a web site, the company says. The company, which has now raised a total of $25 million in financing since launching two years ago, says it employs a super computing architecture that aggregates billions of data points in real time and delivers recommendations based on constantly changing consumer shopping behavior.
Aggregate Knowledge plans to introduce later this year the Collective Discovery Network, which will incorporate the company’s recommendation technology across multiple web sites. Also participating in the latest round of financing is Kleiner Perkins Caufield and Byers.
Aggregate Knowledge’s customers include Overstock.com, which is No. 18 in the Internet Retailer Top 500 Guide.
Overstock’s Geoff Atkinson, director of e-mail and web site marketing, is speaking at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session entitled E-mail Marketing: Being Persuasive, Not Offensive.
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