GI Joe’s has redesigned and reorganized its e-commerce site under a new identity, Joe’s. E-commerce platform vendor GSI Commerce Inc. redesigned the sporting goods and outdoors apparel and gear retailer’s site to better reflect the e-retailer’s new brand and align the merchant’s online presence with its stores, Joe’s says.
In addition to updated branding and a reorganized product catalog, Joe’s new online store, JoesSports.com, incorporates enhanced features and functionality to address the online shopping needs of consumers as it seeks to broaden its appeal to women and children, the company says.
“As we continue to grow as a company and expand our product offerings to appeal to a broader audience, we want to ensure every customer touch-point—online and offline—supports our brand promise and results in a positive interaction,” says Norm Daniels, president and CEO of Joe’s.
New e-commerce site features include dynamic imaging, additional content layers broken into sub-category links, and automatically changing graphic displays.
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