Truition Announces Strategic Partnership with Omniture
Alliance offers Truition clients real-time insight into online consumer behavior, industry trends and profitable marketing initiatives
TORONTO - March 20, 2006 - Truition Inc., a provider of on-demand eCommerce solutions, today announced a strategic partnership to integrate Omniture’s award-winning SiteCatalyst™ product with Truition’s Commerce Management System. This powerful combination will enable businesses using Truition’s eCommerce platform to monitor consumer buying patterns in real time and adjust marketing efforts to maximize revenue opportunities.
Truition’s Commerce Management System (CMS) is a flexible eCommerce software platform that is offered as a service. Engineered to be enterprise-class and delivered on demand, CMS offers a full array of eCommerce features that facilitate all elements of the online sales cycle. By combining turnkey technology and services with the simplicity of on-demand service delivery, Truition enables retailers to effectively outsource core elements of their eCommerce operations and grow online revenues at a lower cost.
Omniture’s SiteCatalyst™ enables organizations to discover and analyze real-time information about online marketing initiatives and consumer behavior. This results in increased client acquisition and retention, and growth in online sales. SiteCatalyst™ provides retailers with a 360-degree dashboard view of marketing efforts, including multiple views of different metrics such as conversion ratios.
“Data continues to drive the decision making of successful online retailers, and Web analytics are an essential means of increasing conversion rates in this hyper competitive market,” said Butch Langlois, President and CEO of Truition. “Through our relationship with Omniture, Truition clients now have access to a market-leading solution that combines best in class eCommerce technology with the most advanced analytics. As a result, our clients can easily make knowledgeable and data driven choices that directly influence their online revenues.”
About Truition:
Founded in 1998, Truition is a provider of On Demand eCommerce solutions. The company enables enterprise and mid-market organizations to effectively outsource key elements of their online operations. Truition’s line of On Demand storefront, auction and sales channel automation products are used by some of the world’s most recognizable brands.
The foundation of Truition’s eCommerce technology is its flagship Commerce Management System (CMS), a platform which embodies the next generation of On Demand eCommerce. Truition customers include Major League Baseball, Portero, British Airways, Toshiba and Sirius Satellite Radio.
Additional information on Truition is available at www.truition.com.
Media Contacts:
Monica Dargan
Marketing Manager
Truition Inc.
monicadargan@truition.com
416.673.4233
Terry Hrynyshyn
Echo Communications
terry@echo-communications.com
Tel: 416.302.8581
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