ROVING RELEASES CONSTANT CONTACT 4.0, EMAIL MARKETING MANAGER FOR SMALL AND

NEEDHAM, Mass. ˆ Roving Software Inc., the leader in advanced email marketing solutions for small and medium businesses (SMBs), today announced the release of Constant Contact(R) 4.0, the newest version of its web-based email marketing manager for small business. The new release of Constant Contact will be immediately deployed to current marketing partners including AllBusiness.com, CBS/SwitchBoard, Inc.com, NetLedger.com, Trellix and Many-Thanks.com. Constant Contact 4.0 gives the small business owner three products for the price of one: an email list builder, to enable them to create and grow their permission-based email lists; a newsletter and promotion builder, which allows them to create and send great-looking, professional email letters in minutes; and a campaign manager which manages each mailing and reports campaign results. "Release 4.0 is a closed-loop email marketing system, that fulfills both the ease-of-use, affordability and feature-functionality needs of small business users, and the rapid implementation requirements of our partners," said Gail Goodman, CEO of Roving Software. Constant Contact gives Roving‚s marketing partners the opportunity to offer a best-in-class permission-based email marketing solution. Marketing partners optionally integrate Constant Contact with their own ASP offerings, or they provide access to users through Roving Express(TM), Roving`s business-to-business ASP service. Marketing partners enjoy unlimited scalability, ASP partner reporting, a recurring revenue stream and automatic upgrades, all with a minimum investment. Permission-based Email Achieves Results --------------------------------------- Industry analysts laud permission-based email as the winning customer relationship-building tool for businesses large and small. According to advisory firm IMT Strategies, permission-based email surpasses web banner ads and direct mail in performance and return on investment. The firm states that marketers can commonly achieve 15% click-through rates on email campaigns, compared to 1% or below with web banner ads. "Permission-based marketing has truly emerged as the killer application of the Internet for marketers," said Rick E. Bruner, vice president of research at IMT Strategies, an e-business research and advisory firm. "When used responsibly and as a value-added feature for customers, email can be a tremendously cost-effective marketing vehicle. Although there are many competing service providers offering services for leading online marketers, the thousands of small businesses online still have relatively few alternatives for sophisticated, affordable, easy-to-use email marketing services." About Constant Contact 4.0 -------------------------- Constant Contact‚s permission-based platform enables small business owners to manage all aspects of their email marketing program. The small business provides the unique message, and Constant Contact does the rest. -- Email list builder: Builds a customer and visitor email database from both the Web site, and in-house permission-based lists. -- Newsletter and promotion builder: Creates professional email letters using a wide variety of pre-defined templates, including Newsletter, Promotions, Service Announcement, Company Update and more. -- Campaign Reporter: List management including subscribe/unsubscribe and interest changes, delivers the right email for HTML, AOL and text email readers and reports real-time campaign statistics and comparative metrics. Constant Contact 4.0 has been developed with IBM‚s DB2 and WebSphere, the Java-based application environment for building, deploying and managing Internet and intranet Web applications. Pricing and Availability ------------------------ Roving has priced Constant Contact 4.0 for small business, starting as low as $10 per month with the option of a no obligation, 30-day free trial. Constant Contact is available to small businesses through Roving‚s extensive network of marketing partners. A complete list of small business service providers and portal sites currently offering Constant Contact is available at www.roving.com. About Roving Software --------------------- Roving Software is a B2B e-marketing ASP committed to providing easy-to-use e-marketing products and services to small and medium businesses (SMBs). Roving‚s Constant Contact(R), The Email Marketing Manager, helps small businesses reach their visitors and customers easily and affordably with targeted, relevant email communications based on their interests. Constant Contact is designed and priced for SMBs and is marketed through a wide variety of channel partners, such as small business aggregators, portals and marketplaces including AllBusiness, CBS/SwitchBoard, Inc.com, Many-Thanks.com, NetLedger.com and Trellix. Roving Software is funded by Morgan Stanley Dean Witter Private Equity, Commonwealth Capital Ventures, and Longworth Venture Partners. For more information, call 781-444-6160 or visit http://www.roving.com. Roving, Roving Software, Roving Express and Constant Contact are trademarks or registered trademarks of Roving Software Inc. All other company and product names may be trademarks or registered trademarks of their respective companies.