ROVING RELEASES CONSTANT CONTACT 4.0, EMAIL MARKETING MANAGER FOR SMALL AND
NEEDHAM, Mass. ˆ Roving Software Inc., the leader in
advanced email marketing solutions for small and medium businesses (SMBs),
today announced the release of Constant Contact(R) 4.0, the newest version
of its web-based email marketing manager for small business. The new release
of Constant Contact will be immediately deployed to current marketing
partners including AllBusiness.com, CBS/SwitchBoard, Inc.com, NetLedger.com,
Trellix and Many-Thanks.com.
Constant Contact 4.0 gives the small business owner three products for the
price of one: an email list builder, to enable them to create and grow their
permission-based email lists; a newsletter and promotion builder, which
allows them to create and send great-looking, professional email letters in
minutes; and a campaign manager which manages each mailing and reports
campaign results.
"Release 4.0 is a closed-loop email marketing system, that fulfills both the
ease-of-use, affordability and feature-functionality needs of small business
users, and the rapid implementation requirements of our partners," said Gail
Goodman, CEO of Roving Software.
Constant Contact gives Roving‚s marketing partners the opportunity to offer
a best-in-class permission-based email marketing solution. Marketing
partners optionally integrate Constant Contact with their own ASP offerings,
or they provide access to users through Roving Express(TM), Roving`s
business-to-business ASP service. Marketing partners enjoy unlimited
scalability, ASP partner reporting, a recurring revenue stream and automatic
upgrades, all with a minimum investment.
Permission-based Email Achieves Results
---------------------------------------
Industry analysts laud permission-based email as the winning customer
relationship-building tool for businesses large and small. According to
advisory firm IMT Strategies, permission-based email surpasses web banner
ads and direct mail in performance and return on investment. The firm states
that marketers can commonly achieve 15% click-through rates on email
campaigns, compared to 1% or below with web banner ads.
"Permission-based marketing has truly emerged as the killer application of
the Internet for marketers," said Rick E. Bruner, vice president of research
at IMT Strategies, an e-business research and advisory firm. "When used
responsibly and as a value-added feature for customers, email can be a
tremendously cost-effective marketing vehicle. Although there are many
competing service providers offering services for leading online marketers,
the thousands of small businesses online still have relatively few
alternatives for sophisticated, affordable, easy-to-use email marketing
services."
About Constant Contact 4.0
--------------------------
Constant Contact‚s permission-based platform enables small business owners
to manage all aspects of their email marketing program. The small business
provides the unique message, and Constant Contact does the rest.
-- Email list builder: Builds a customer and visitor email database from
both the Web site, and in-house permission-based lists.
-- Newsletter and promotion builder: Creates professional email letters
using a wide variety of pre-defined templates, including Newsletter,
Promotions, Service Announcement,
Company Update and more.
-- Campaign Reporter: List management including subscribe/unsubscribe and
interest changes, delivers the right email for HTML, AOL and text email
readers and reports real-time campaign statistics and comparative metrics.
Constant Contact 4.0 has been developed with IBM‚s DB2 and WebSphere, the
Java-based application environment for building, deploying and managing
Internet and intranet Web applications.
Pricing and Availability
------------------------
Roving has priced Constant Contact 4.0 for small business, starting as low
as $10 per month with the option of a no obligation, 30-day free trial.
Constant Contact is available to small businesses through Roving‚s extensive
network of marketing partners. A complete list of small business service
providers and portal sites currently offering Constant Contact is available
at www.roving.com.
About Roving Software
---------------------
Roving Software is a B2B e-marketing ASP committed to providing easy-to-use
e-marketing products and services to small and medium businesses (SMBs).
Roving‚s Constant Contact(R), The Email Marketing Manager, helps small
businesses reach their visitors and customers easily and affordably with
targeted, relevant email communications based on their interests. Constant
Contact is designed and priced for SMBs and is marketed through a wide
variety of channel partners, such as small business aggregators, portals and
marketplaces including AllBusiness, CBS/SwitchBoard, Inc.com,
Many-Thanks.com, NetLedger.com and Trellix. Roving Software is funded by
Morgan Stanley Dean Witter Private Equity, Commonwealth Capital Ventures,
and Longworth Venture Partners. For more information, call 781-444-6160 or
visit http://www.roving.com.
Roving, Roving Software, Roving Express and Constant Contact are trademarks
or registered trademarks of Roving Software Inc. All other company and
product names may be trademarks or registered trademarks of their respective
companies.
Back...
