Q1 web sales bloom 18% at FTD
FTD Inc. is reporting first quarter 2006 web sales of $36.6 million, an increase of 18.4% from web sales of $30.9 million for the first quarter of the 2005 fiscal year.
In the first quarter, the web accounted for 43% of total sales of $85.9 million vs. 38% of total sales of $82.1 million for Q1 of the 2005 fiscal year.
“While we continue to benefit from the trend of consumers` preference for the online shopping experience, our business model further seeks to leverage this preference by focusing on strategic marketing and product offerings," says FTD president and CEO Michael J. Soenen.
Consumer orders during the first quarter of fiscal year 2006 totaled 689,000 compared to 592,000 in the same period of the prior fiscal year. Average order value decreased slightly to $60.31 in the first quarter of fiscal year 2006 from $61.41 in the same period of the prior fiscal year. FTD is No. 44 in the Internet Retailer Top 400 Guide to Retail Web Sites.
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