Junonia.com, a retailer of plus-size activewear for women, will be posting a browseable online catalog in mid-December, says Anne Kelly, president.
“We have a lot of people who’ve asked us for catalogs, who haven’t yet purchased from us,” Kelly says. “These are names we think we can reach very cost effectively by sending out an e-mail, saying ‘Hey look, click right here and come to our new catalog.’ It’s a very immediate sort of way of getting back in touch with them without the high cost of mailing.”
The catalog, which will be produced by Paper Catalogs Online, is an exact replica of Junonia’s print catalog, according to Kelly. It will feature zoom capabilities and will be connected to the site’s shopping cart. “This will be a grand experiment for us,” she says.
About 60% of Junonia’s orders are placed online, Kelly says.
Junonia also plans to enhance web site content, including the Notebook section in which Kelly interviews customers and experts and recounts stories of “everyday heroines,” she says.
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