Best Buy extends its lead at top of computers/electronics sites
Best Buy Co. Inc. extended its reign as king of the hill among computers and electronics retailers in March, hosting 12.1 million unique visitors to BestBuy.com, up 3% from 11.7 million a year ago, Nielsen/NetRatings reports. Two Microsoft sites, however, experienced huge growth in March over a year ago, probably related to the release of Vista, Microsoft’s new operating system.
The Top 10 sites in the Computer & Electronics category in March, as reported by Nielsen/NetRatings, with March 2007 and March 2006 unique visitors in millions and growth over the past year, are:
- Best Buy, 12,100, 11,704, 3%
- eBay Electronics, 9,981, 10,619, -6%
- Circuit City, 8,525, 8,202, 4%
- eBay Computers, 6,347, 6,963, -9%
- Windows Marketplace, 4,543, 1,725, 163%
- OSTG, 4,445, 4,527, -2%
- MSN Tech & Gadgets, 3,662, 1,848, 98%
- TigerDirect.com, 3,100, 3,439, -10%
- COMPUSA.com, 3,066, 3,037, 1%
- Newegg.com, 2,685, 2,302, 17%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
By time per person at each site, Newegg.com leads, Nielsen/NetRatings reports. The Top 10, with time in minutes and seconds are:
- Newegg.com, 20:28
- eBay Electronics, 16:58
- CDW, 16:41
- eBay Computers, 13:40
- Geeks.com, 13:13
- TigerDirect.com, 12:55
- LG Electronics, 9:59
- Circuit City, 9:27
- Best Buy, 8:46
- Sony, 8:20
Online video rental service Netflix was the leader among retail goods and services advertisers in online ad impressions in March. The Top 10, with ad impressions in millions were:
- Netflix Inc., 4,795
- Reunion.com L.L.C, 4,413
- True, 3,078
- United Online Inc., 2,782
- eBay Inc., 2,459
- Blockbuster Inc., 992
- Circuit City Stores Inc., 773
- StubHub.com, 511
- Unclassified Local Advertiser, 464
- Amazon.com Inc., 356
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