AB&C Group, a vendor of outsourced direct response processing, call center and fulfillment services for multi-channel marketers, has named Gary Kazmer president.
Kazmer has more than 20 years of experience in catalog and business-to-consumer marketing, including senior executive positions at QVC, where he was director of strategic planning/facilities, and ShopNBC, where he was vice president of operations. He also served as senior vice president of customer contact and divisional executive vice president at Redcats USA, which operates such online and catalog brands as Brylane, Chadwick’s of Boston, Lerner Catalog, Lane Bryant Catalog, King Size Direct, Brylane Home and Brylane Kitchen.
"Gary brings to AB&C extensive experience in multiple media, including catalog, web, mail order, TV home shopping, infomercials and direct mail," says Rich Hebert, CEO of AB&C’s parent company, BlueSky Brands Inc. "We are confident he will significantly enhance the extraordinary services and capabilities we are committed to offering AB&C clients.”
AB&C Group’s clients include Healthy Directions, The Paragon, National Wildlife Direct, Bra Smyth, U.S. Olympic Committee, Winterthur Museum and Heifer International.
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