Charlotte, NC-based Accretive Commerce, a vendor of direct-to-customer commerce services, has appointed Michele Bartram senior vice president and general manager of its e-commerce and professional services division. She will lead development of the division that Accretive Commerce describes as its fastest growing business unit.
Bartram will be based at Accretive Commerce's new e-commerce divisional headquarters in Alpharetta, GA, which is responsible for site design, development, creative, sales support, online marketing, product imaging and professional services.
Bartram has served as chief web officer/vice president of e-commerce for Redcats USA, a $1.5 billion specialty online and catalog retailer, where she planned and directed e-commerce strategy, branding, marketing, merchandising, design, content and technology for 14 web sites, including Chadwicks.com, LernerCatalog.com, LaneBryantCatalog.com, Roamans.com, SearsBigandTall.com and BrylaneHome.com. During her time at Redcats USA, the e-commerce business grew from $40 million to $500 million in sales in three years.
"Michele joins us at a very exciting time for our business," says Hank Reeves, Accretive Commerce CEO. "We've added seven new brands to our client list in less than nine months, and Michele’s experience will further enable world class execution as we continue this growth trajectory. Her track record of building and growing high profile and high profit web sites speaks for itself. We’re both delighted and fortunate to have her on our executive team."
Bartram also has held executive positions at women’s network site iVillage, the United States Mint, Reed Jewelers and IBM’s professional services organization.
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