PowerReviews hires retail exec as VP of marketing

Customer review and merchandising technology vendor PowerReviews has named Jay Shaffer vice president of marketing. Shaffer has more than seven years experience in online retail marketing and merchandising.

Prior to joining PowerReviews, Shaffer was vice president of marketing at DirectlyHome.com where he led the retailer’s online and offline marketing activities. DirectlyHome.com is operated by Broadspan Commerce LLC, No. 490 in the Internet Retailer Top 500 Guide.

Shaffer also spent several years as vice president of customer experience at Wine.com where he was responsible for enhancing the company’s e-commerce site and marketing efforts.

“Jay’s e-commerce experience and successful track record will undoubtedly serve PowerReviews well as we expand our Customer Review Solution for retailers and our shopping research portal, Buzzillions.com, for consumers,” says Andy Chen, PowerReviews CEO.