RadioShack Corp. has announced its free standard ground shipping program for orders placed online and shipped to a customer’s neighborhood RadioShack store now is available nationwide.
After a pilot launch in November 2006, the consumer electronics retailer, No. 106 in the Internet Retailer Top 500 Guide, has expanded the ship-to-store program to its almost 4,400 company-owned locations across the United States.
The company says the ship-to-store option is of interest to customers because it allows them to pick up orders at a convenient time rather than having high-end electronics and accessories delivered to their doorstep when no one may be home.
“During the pilot phase, the ship-to-store option was very popular with our customers,” says Bob Kilinski, vice president of brand development and communications.
Orders arrive at the store in three to eight business days. Customers can choose to pay a fee for expedited shipping. Items are held at the store for up to 14 days.
Experts say the order online/pick up in store tactic should spread rapidly among multi-channel retailers as shoppers become more accustomed to the service.
“This is a service multi-channel retailers will need to offer if they want to stay competitive,” predicts Tamara Mendelsohn, senior analyst at Forrester Research Inc. “The number of online shoppers is growing annually and they are moving to the online channel for the convenience, the chance to save shipping costs and other payment options not necessarily available in store. These are important criteria to multi-channel shoppers.”
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