Order tracking alerts sent to pants pockets
A pioneer in such Internet retailing areas as online communities, m-commerce and social networking, Moosejaw Mountaineering is again blazing a new trail in e-commerce. The multi-channel retailer, No. 347 in the Internet Retailer Top 500 Guide, has launched a new component of its customer order tracking system. Now customers can opt to have order tracking information sent to their mobile phones in real time.
The outdoors apparel and gear merchant, which uses text messaging functionality in part as a marketing tool to attract shoppers who enjoy the convenience of data communication via mobile phones, believes the order tracking option will play a significant role in the future of e-commerce and m-commerce.
“Text messaging allows us to interact with our young customer base on a very personal level,” says Robert Wolfe, Moosejaw’s president and CEO. Adds brother Jeffrey Wolfe, COO, “Our customers have access to their mobile phones 24 hours a day. We want to be the first retailer to form a relationship with our customers via text messaging, and we’ve spent more than a year integrating text messaging technology into every facet of our business.”
Offering text messaging is a good way to market to shoppers, getting the message across that this retailer is different, the company says. “Within hours of launching the option we had more than 100 customers sign up,” marketing manager Indy Bishop adds.
In addition to receiving order tracking messages, Moosejaw customers can text message product questions, order questions and personal notes to THEJAW on their mobile phones and Moosejaw customer service staff quickly responds. Customers also can opt to receive Moosejaw’s promotional Deal of the Day and wacky Daily Remark text messages.
Back...
