Overstock launches health products category
Overstock.com Inc. has entered the health products business with the launch of an online Health and Wellness department offering prices discounted up to 70%, the closeout retailer said.
CEO Patrick Byrne said Overstock took a year to develop the new department and is still looking to expand it with specialty products. “We are interested in carrying more products suited for those with differing abilities and encourage interested parties to contact us,” Byrne said.
The department launched with about 200 products, and Overstock expects that number to grow quickly, a spokesman adds.
Available products include a personal mobility scooter listed at $999, down from a regular retail price of $2499.99, and a blood pressure monitor listed at $59.99, down from $99.95, Overstock said. It said its usual shipping fee of $2.95 will apply to all health products.
The new department’s direct web address is Overstock.com/healthandbluechair. On the Overstock home page, the illustration of a wheelchair inside a blue box outline – the standard symbol for handicapped access – replaces the words “blue chair” in the department navigation tab heading.
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