Baby Universe reaches deal to run PBS series about moms on BabyTV.com

BabyUniverse Inc., online retailer of baby-oriented merchandise and provider of online content for expectant and new parents, has agreed to broadcast segments of the PBS TV series "Real Savvy Moms" on BabyTV.com.

BabyTV.com will offer 31 half-hour episodes. Hosts of "Real Savvy Moms" are three young mothers who share their own stories as they introduce viewers to experienced mothers and experts for each topic.

"The addition of the award-winning `Real Savvy Moms` programming to BabyTV.com is part of our continuing work to build out top-tier, parent-specific programming on the site, and we look forward to feedback from viewers on our updated programming mix," says John Textor, chairman and CEO of BabyUniverse.

Baby Universe, No. 235 in the Internet Retailer Top 500 Guide, launched BabyTV.com in December. It offers a catalog of original, syndicated and user-produced television programming targeted to new and expectant parents from experts throughout the industry. Viewers can tune in to the round-the-clock schedule of programming or they can access videos on demand with content from Oxygen Media, Harper Collins, The HealthCentral Network and Alpha Mom. Viewers also can upload their own videos through the MyBabyTV section of the site.

Baby Universe’s Georgianne Brown, president of mainstream commerce, is speaking at theInternet Retailer Conference & Exhibition, June 4-7 in San Jose, in the session Blending Video and E-Commerce.