Dell.com slips to No. 3 among hardware manufacturers
Reflecting its overall fortunes, Dell Inc.’s web site has slipped to No. 3 among online destinations for hardware manufacturers, ranked on unique visitors this month by Nielsen/NetRatings. Dell.com’s April traffic slipped 15% in the last year to 14.05 million from 16.45 million a year ago. Hewlett Packard moved up to the No. 2 spot from No. 3 with a 19% surge in unique visitors to 16.8 million.
The Top 10 hardware manufacturer web sites, with unique visitors (in millions) this year and last and percent growth in April were:
- Apple, 43.38, 35.28, 23%
- Hewlett Packard, 16.82, 14.12, 19%
- Dell, 14.05, 16.46, -15%
- Sun Microsystems, 4.82, 3.56, 35%
- IBM, 2.66, 3.38, -21%
- Palm, 2.65, 1.76, 50%
- Gateway, 2.09, 1.88, 11%
- Nintendo, 1.83, 1.08, 69%
- Linksys, 1.80, 1.48, 21%
- Sony Computer Entertainment, 1.43, 1.41, 1%
(Unique visitors count only once each shopper who came to a site, no matter how many time that shopper visited.)
By time spent on the site per person, the Top 10 (in hours:minutes:seconds) with unique visitors (in millions) were:
- Apple, 1:09:43, 43.38
- AMD, 23:20, .80
- Dell, 20:13, 14.05
- XBOX, 13:28, 1.31
- IBM, 13:24, 2.66
- Hewlett Packard, 12:32, 16.82
- Gateway, 12:16, 2.09
- Creative, 12:06, .73
- Nintendo, 11:38, 1.83
- Sony Computer Entertainment, 11:36, 1.43
Among retail goods and services advertisers, the categories with the largest number of online ad impressions (in millions) were:
- Books, Movies & Music, 6,240.03
- Personal Care, 4,104.53
- Auctions, 2,501.65
- Electronics, 1,675.10
- Home Improvement, 958.54
- Apparel & Jewelry, 861.29
- Events & Tickets,, 616.62
- Art Prints & Posters, 380.39
- Web Services, 295.09
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