Revenue in FTD Group Inc.’s domestic consumer segment, made up mostly of sales at FTD.com, grew 6% to $80.2 million in the third quarter from $75.7 million a year earlier, the company reported today. Domestic consumer orders during the quarter totaled 1.243 million compared with 1.194 million in last year's third quarter. The average order value rose to $63.04 from $62.18. Virtually all orders in this segment were online, with the web representing 91.6% of order volume in the segment compared with 91.3% a year ago.
Companywide revenue in the quarter was up 42.2% to $182.9 million from $128.6 million a year ago, driven almost totally by revenue from FTD’s new international segment, which had revenue of $53.5 million. FTD acquired U.K.-based Interflora Holdings Ltd. in July 2006. Net income for the quarter was $9.6 million compared with $7.4 million in the year-ago quarter.
Contributing to the balance of revenue was the domestic florist segment, which achieved sales of $49.1 million for the quarter compared with $52.9 million a year ago.
For the first nine months of the fiscal year FTD’s consumer segment had revenue of $197 million, up 9.2% from $180.5 million a year earlier. Florist revenue fell 3.9% to $137.5 million from $143.1; international revenue was $108.6 million.
The company is reducing its revenue target for the year to $615 million from the $630 million in previous guidance. CEO Michael J. Soenen said the adjustment reflects uncertainty around the company’s less profitable floral business product lines and the Mother’s Day holiday.
FTD is No. 48 in the Internet Retailer Top 500 Guide.
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