Palo Alto, CA - February 3, 2005 - Mercado Software, a leader in e-commerce search and merchandising solutions announced today the latest version of its software, CSN v3.0. Garnering the power of Mercado’s high quality search technology, CSN v3.0 provides a comprehensive tool-kit for merchandising, allowing business managers the highest level of control of their web site.
CSN v3.0 enables business managers to easily control and merchandise every aspect of their web site and execute their target marketing objectives. In a matter of minutes, merchandising managers can specify and run A/B testing on their site, define personalized promotions, personalize the buyer’s experience or build complete canned web pages – all done with minimal to no dependency on their IT group.
According to Forrester Research, “Retailers will spend their time in 2005 investing in selling innovations that bring them closer to new and existing customers and serve as points of differentiation. These include investment in target marketing through social networks, broadband selling tools, rigorous A/B merchandising testing, and international expansion.” (Trends 2005: Online Retail, November 2004)
CSN v3.0 includes an out-of-the-box merchandising engine that drives all the merchandising objects on the e-commerce web page such as best sellers, related products, promotional banners, recommended products and collateral. Through the intuitive and easy-to-use Commerce Management Console (CMC), business managers can quickly add merchandising rules that promote desired products, brands or categories on all of these merchandising objects.
A/B testing of page design, content and promotion is an essential tool for effective data-driven merchandising. With CSN v3.0, a business manager may run an A/B test that will present alternate banners, as well as various page layouts with different products to different test groups. All he/she needs to do is select those specific elements through the Commerce Management Console. CSN will run the test automatically and assign site visitors to the different test groups. CSN will manage the buyer’s experience for each of the test groups, which will ensure consistent experience to each of the site visitors and will provide a report at the end of the test.
The personalization logic in CSN 3.0 enables merchandisers to create business rules targeted to different buyer segments and profiles. Via the CMC, business users can define the preferences for each segment, and provide different experiences to the site visitors once their profile is identified.
About Mercado Software
Mercado is a leading provider of e-commerce search, browse and merchandising solutions for B2B and B2C businesses. Through offering online customers a superior buying experience and equipping business managers with a powerful platform to implement merchandising strategies, online retailers and businesses can constantly grow their business results. Sears, Williams-Sonoma, JCPenney, Macy`s, Target, Tower Records, Blockbuster, MSN, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado’s solutions. Mercado`s unique technology, combined with its commitment to innovation and its experienced team, delivers bottom line results for its customers. Such benefits include increased revenues, higher productivity, reduced operational costs, and improved customer satisfaction. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.
Contact:
Mercado Software
Ofer Milstein, Vice President of Marketing
650-475-5900
info@mercado.com
www.mercado.com
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