Spunlogic Creates Spanish Microsite for Simmons Bedding Company’s New HealthSmart Bed
February 4, 2005 (Atlanta) - Spunlogic, one of Atlanta`s top interactive marketing & technology firms, recently launched a Spanish microsite for the new HealthSmartTM Bed by Simmons®. The HealthSmart Bed features a zip-off mattress top that can be laundered or dry-cleaned to remove stains and contaminants such as dust mites, germs, bacteria, fungal spores and other allergens just like when you clean your sheets.
“We’ve been delighted to see our Hispanic customer base growing and are committed to providing a superior level of service for those making an important decision like purchasing a mattress,” says Simmons VP of Marketing, Scott Whitaker. “In addition to having Spanish-speaking dealers, we feel the launch of our new HealthSmart Bed is the perfect opportunity to offer online access to detailed information about the health benefits associated with a mattress that can be cleaned.”
“The number of Hispanic users is growing at around eight percent per year, greater than any other ethnic group. In fact, Jupiter Research reports that two-thirds of Hispanics will be online by 2009, compared with fifty percent today,” says Jeff Hilimire, President of Spunlogic.
The microsite is functional and interactive enabling visitors to download a video that demonstrates the proper care and laundering of the HealthSmart Bed, as well as the ability to find a local dealer by zip code search. Visitors can also access general interest content such as expert tips for a clean and healthy home contributed by Dr. Philip Tierno, author of The Secret Life of Germs.
The HealthSmart Bed Spanish microsite can be found at http://www.simmons.com/healthsmart/spanish/.
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including the Atlanta Convention & Visitors’ Bureau, Dirt Devil, Georgia Pacific, The Honey Baked Ham Company, Simmons Company, Penske Truck Rental and The Weather Channel. To learn more about Spunlogic’s capabilities, contact Spunlogic at sales@spunlogic.com or call 404.806.6970.
About Simmons
Atlanta-based Simmons Bedding Company is one of the world`s largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, BackCare®, BackCare Kids®, Olympic® Queen, Deep Sleep® and HealthSmart. The Company operates 17 conventional bedding manufacturing facilities and three juvenile bedding manufacturing facilities across the United States and Puerto Rico. Simmons is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit the Company`s website at www.simmons.com. Media inquiries should be directed to Christine Foster, 404.266.0899, ext 101 or cfoster@trone.com.
Brands, products and services referenced herein are the trademarks or registered trademarks of their respective holders.
Back...
