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Intelligent Loss Prevention Solutions Released

Trax Retail Solutions Expands Power and Flexibility to Loss Prevention Suite

SCOTTSDALE, AZ – February 3, 2005. Trax Retail Solutions (Trax) today announced the release of its all-new ShrinkTrax software. New features include enhanced smart-agent technology for unique transaction level analytics, expanded built-in analytics, improved reporting and data mining query capabilities, integrated case management tools, and expanded wireless alert capabilities.

“The goal of our technology has always been to develop real solutions that solve real problems for retailers. Today our core solutions have over 1,600 embedded data mining and operational audit points that determine when and where shrink is being caused and by whom. This embedded knowledge and the way we auto-filter and correlate related patterns allows us to take the user straight to the problem and recommend real operational solutions”, said Jon Bonnell, vice president of product development for Trax. Bonnell continued, “In this newest version we enhanced drill-down capabilities, expanded email capability, increased query speed, and added new fraud detection intelligence. Importantly retailers do not need to set all of the rules for these analytics. The software learns what is suspect as the database grows and automatically targets suspects and alerts management.”

The new features include:
• Enhanced Drill-Down Capabilities — Quick, on-screen drill-down to see transaction level detail for any cashier from anywhere, at anytime.
• New Trax On-Line Training Modules — All-new point-and-click access to computer based training (CBT) for store operations and loss prevention best practices. Teaches managers excellent cashier coaching skills, proper execution of policies and practices, how to read reports, or hundreds of other customizable messages from the CBT library.
• New Reports – New reports expand user flexibility and personalization and add intelligence for key-entered fraud detection. Expanded reporting by department identifies cashiers that are not scanning items and new pattern and trend recognition identifies high-shrink cashiers.
• Expanded Web Features — Added web functionality allows users to view reports on the web and quickly email comments or alerts to any distribution list.
• SOX Compliance — Measure implementation effectiveness and compliance to company standards or SOX.
• Expanded Cashier Narrative Reports – Management can now produce plain-English narrative reports for any or all cashiers. These reports are ideal support documentation for performance evaluations or occasional coaching of cashiers to ensure performance and customer service at the highest possible level.

About Trax Retail Solutions
Trax Retail Solutions is the market leader in loss prevention, store operations control and profit optimization solutions for the retail industry and list the following other companies among its clients: Albertsons, Winn-Dixie, Ahold USA, Osco Drug, SUPERVALU Stores, Harris Teeter, CUB Foods, Farm Fresh Markets, Wesco, and dozens of other fine food, drug and convenience companies. The company’s flagship ShrinkTrax Suite of loss prevention and store operations control solutions have helped over 22,000 retailers worldwide improve profits by empowering store managers with education and training, world-class technology and industry best practices for store operation.

White papers on various loss prevention and store operations control topics are available to retailers for a limited time. To request yours, call 480.948.0001 or visit www.traxretail.com.

Contact: Janet Allen
Director of Marketing
480.948.0001
janet.allen@traxretail.com

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