LEGO® Shop At Home “Builds” Customer Satisfaction with ForeSee Results
ANN ARBOR, MI (February 8, 2005) -- ForeSee Results announced today that it has been engaged by the LEGO® Group to measure customer satisfaction with the “world’s biggest LEGO shop,” the leading construction toy brand’s Shop At Home Website, found at www.LEGOshop.com.
Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results measures the satisfaction of visitors to the LEGO Web Shop. The ForeSee Results solution enables LEGO Shop At Home to identify who comes to the site and what drives their satisfaction with the online shopping experience. Additionally, this predictive metric shows LEGO Shop At Home how likely customers are to return to the site, purchase again and exhibit other behaviors tied to loyalty.
“The Web is central to our growing multichannel retail strategy,” said Margaret Conley, Market Research Manager for LEGO Shop At Home. “ForeSee Results will help us make the most of this sales and marketing channel by providing actionable insights based on what our customers want and expect.”
“LEGO Shop At Home recently made some positive and well-received changes to the way product is displayed online,” said Larry Freed, President and CEO of ForeSee Results. “Using voice of the customer data will push LEGO Shop At Home further down the path of positive improvements that enhance the bottom line.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. Clients include Danskin, Hallmark, Finish Line, Lillian Vernon, Overstock.com and Tower Records. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About the LEGO Group
The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, is one of the world`s leading manufacturers of play materials for children, employing approximately 8,000 people globally. The company is committed to the development of children`s creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough."
LEGO and the LEGO logo are trademarks of The LEGO Group. © 2005 The LEGO Group.
FOR MORE INFORMATION:
Chaat Butsunturn
415.391.7900 x114
cbutsunturn@kearnswest.com
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