Online mall provider Mall Networks hires a head of product marketing
Mall Networks, provider of online malls and loyalty programs, has hired Marc Caltabiano as vice president of product marketing and management. Caltabiano will be responsible for product strategy, product definition and product marketing for the company’s on-demand e-commerce and loyalty shopping platform.
Caltabiano has more than 15 years of IT product management and product marketing experience in the CRM, self-service and enterprise search industries. He holds seven patents on search and knowledge management, and has several patents pending.
Most recently, Caltabiano spent four years at KNOVA Software as senior director of product management, in charge of product and positioning strategy, product and release management and providing marketing communications support.
Before KNOVA, Caltabiano was senior product manager at Siebel Systems, responsible for all aspects of product management for Siebel’s Call Center and eService products, including product research and strategy, sales training and tools, and competitive analysis.
Mall Networks provides online malls and loyalty shopping programs to more than 400 merchants, including an on-demand platform for personalized, online shopping portals for more than 25 million consumers. Customers include Upromise, Spirit Airlines, NASCAR and Shop.org.
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