SmartBargains.com launches membership club SmartShoppers
Online, off-price retailer SmartBargains.com has launched a membership club. The service, for an annual fee of $9.95, dials up the privileges of advance notice on new merchandise and hot deals already available to shoppers who register to receive its free Bargain Alert e-mails. The alerts have been a key factor in building up an e-mail list for the retailer which has previously been reported at more than 1 million consumers. The new service also beefs up customer service for members by extending to them a members-only dedicated customer service phone line.
SmartBargains SmartShoppers Club members get private online access to new merchandise for 48 hours before it goes live on SmartBargains.com. They also will receive private previews of the latest markdowns 48 hours in advance. For Club members, SmartBargains also will provide standard shipping at the reduced rate of $2.85 per order. A members` page on the site provides additional exclusive deals and specials.
“We’re pleased to be able to offer our customers a program that gives the first access to the best bargains on the web before anyone else,” says Dan Beder, vice president, marketing. “Signing up for the SmartBargains SmartShoppers Club is easy and provides members with advantages that are not available to the average shopper.”
SmartBargains.com is No. 78 in the Internet Retailer Top 400 Guide to Retail Web Sites.
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