JAMDAT Mobile Inc., a global wireless entertainment publisher, has named Bob Aniello vice president of marketing. Aniello will oversee brand, product and marketing functions.
Aniello, who held several key positions at Mattel Inc before joining JAMDAT, has more than 15 years experience in building global brands, JAMDAT said. While at Mattel, he was vice president of marketing for the Hot Wheels brand, as well as serving as director of Mattel Interactive, overseeing mobile content, video games and new interactive platforms.
“Bob is a consumer marketing expert who has a track record of successfully building global brands,” says Minard Hamilton, JAMDAT’s executive vice president of sales and marketing. “He is an outstanding addition to the JAMDAT management team.”
JAMDAT’s products include games, ring tones, images and other content.
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