Clickmarks Introduces M-Commerce Toolkit Enabling Telcos and Wireless Carriers to Wireless-Enable E-Commerce Sites
Fast, Low-Cost Solution Requires No Coding
FREMONT, CA (December, 2001) Clickmarks, a provider of software infrastructure and products for wireless carriers and enterprises, today announced an M-Commerce Toolkit that enables telcos and wireless carriers to wireless-enable any merchant partner’s e-commerce site in as little as 10 minutes. Available as a software license or as a service from Clickmarks, the solution is designed to give service providers a rapid, inexpensive means of generating incremental airtime and commission revenues from mobile commerce.
For providers, Clickmarks’ M-Commerce Toolkit eliminates the extensive recoding and costly custom software implementations that are usually involved in preparing a given e-commerce site to accept and process purchase requests from wireless devices. The software makes it possible to quickly extract the relevant fields and forms, and convert them to a format that can be understood by and displayed on any mobile device, without any coding or programming. Each site needs to be mobilized only once, allowing use with all leading PDAs, Web-enabled cell phones and pagers without performing conversion procedures for each platform.
For wireless shoppers, Clickmarks’ solution minimizes the number of keystrokes required to make a purchase, thereby reducing awkward navigation on small buttons or keypads. Only the commerce-specific portions of a particular site are captured, eliminating the need to point and click through non-essential screens. In addition, redundant data entry is avoided because wireless subscribers use their desktop computers for a one-time setup session to input personal information such as shipping address and credit card. This "M-profile" is then automatically submitted for every user transaction on every merchant site. No re-keying is required.
"Industry analysts have projected that Americans alone will spend $50 billion shopping on wireless devices in 2005, but to make that happen, there is an urgent need for tools that can quickly and inexpensively transform e-merchants into m-merchants," said John Huyett, President and Chief Executive Officer of Clickmarks. "Our M-Commerce Toolkit is the first solution that can mobilize any site for any wireless device without the time and expense of completely recoding a site and rewriting the code for each different device. For that reason, it promises to play a critical role in helping merchants as well as service providers exploit the potential of wireless shopping."
Clickmarks’ M-Commerce Toolkit integrates with existing subscriber profiles from telcos and wireless carriers. It supports HDML, WML, CHTML and MML cell phones; Palm, Pocket PC and RIM handhelds; Motorola and RIM pagers; and desktops for user set-up.
For more information, contact Clickmarks at 510-979-2010, info@clickmarks.com or visit www.clickmarks.com.
About Clickmarks
Clickmarks is the leading provider of mobile software infrastructure and applications that allow enterprises to conduct mission-critical business anytime, anywhere. The Clickmarks Software Platform allows mobilization of any existing Web and enterprise application as well as creation of new mobile applications, such as branded wireless portals (for wireless carriers), m-commerce solutions or interactive voice applications, for the widest array of current and future wireless, broadband and voice devices. Clickmarks, founded in February 1999, has attracted major clients and partners, including Vodafone, and is headquartered in Fremont, California, with offices worldwide. For more information, visit www.clickmarks.com or call 510-979-2010.
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