Furniture.com is adding RoomStore Inc. to its client roster. RoomStore, which operates 65 stores in six Mid-Atlantic and Southern states, will list its available merchandise on Furniture.com and use Furniture.com as its e-commerce platform provider for RoomStore.com. Furniture.com will also provide RoomStore with online customer service support and distribute point-of-sale materials to stores over Furniture.com's intranet. “Furniture.com’s array of technologies and services will enhance all of our existing operations,” says RoomStore CEO Curtis Kimbrell.
Furniture.com, No. 127 in the Internet Retailer Top 400 Guide to Retail Web Sites, accepts and processes its own web orders, but also works with furniture chains and their established inventory and delivery channels to drive online and showroom sales.
Furniture.com will begin listing RoomStore's merchandise on its web site by June. RoomStore will also have access to Furniture.com's web analytics and customer demographics research program. “Our role will be to drive incremental sales,” says Furniture.com president and CEO Carl Prindle. Other Furniture.com chain retail customers are Levitz Furniture Co., Harlem Furniture and Leon’s Furniture, a Canadian furniture chain.
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