EStara names John Federman as new CEO

EStara, a leading provider of communications solutions for linking buyers and sellers, has named John Federman as chief executive officer.

Federman was co-founder, president and CEO of Dotomi, a leading marketing services and technology company. While at Dotomi, he rolled out a product that enables advertisers to display personalized banner ads.

Prior to Dotomi, he was CEO at Newmediary, where he repositioned the company from a destination site to an ASP supporting a private-label directory network. He also formerly was president and CEO at AdSmart, a CMGI company, where he took the company from eight employees and $65,000 in monthly revenue to 140 employees and more than $7 million in monthly revenue.

Federman succeeds eStara co-founder and chairman Tom Natelli, who will remain as the company’s chairman. “We were looking for a successful entrepreneur with extensive experience in online media and enterprise marketing,” Natelli said. “We found the perfect match in John Federman.”