Cabela’s adds a buy online/pick-up in the store program

Though it’s only offering a few details, Cabela’s Inc. is using the web to expand its multi-channel retailing efforts.

Starting in January, Cabela’s will begin rolling out a buy online/pick-up in the store program for its network of 19 stores in 12 states. Cabela’s, No. 80 in the Internet Retailer Top 500 Guide, also will introduce interactive kiosks that enable customers to shop across different channels.

“Our customers are telling us they want more convenience and more options in their shopping experience at Cabela’s and that’s exactly what we are going to give them,” says CEO Dennis Highby.

The new kiosks are commerce-enabled and will allow shoppers to check for the availability of merchandise across multiple channels, the company says. The new programs also are designed to boost customer service. “By creating the cross-promotional opportunities offered by integrating catalog, Internet and retail sales and marketing functions, we can improve customer convenience and create an expanded customer base, deeper customer loyalty and operational efficiencies,” Highby says.