DEMANDWARE LAUNCHES INDUSTRY`S FIRST CUSTOMIZABLE ON-DEMAND ECOMMERCE PLATFORM AT THE DEMO@15! CONFERENCE
Demandware eCommerce is the Only Customizable On-Demand Ecommerce Solution that Aligns Operating Costs Directly to Customers` Business Results
Woburn, Mass. and Scottsdale, Ariz. - February 14, 2005 - Demandware, Inc., a technology leader in on-demand ecommerce solutions, today officially launched its on-demand platform at DEMO@15!, the annual conference that focuses on emerging technologies and new products. The solution, Demandware eCommerce, is the first customizable product that allows users to pick and choose the features and functionality and automatically adjust computing capacity for seasonal peaks, with pay-as-you-go pricing.
Demandware eCommerce was designed for retailers and manufacturing organizations that need to build, re-launch, or adapt an ecommerce site in order to capitalize on fast-changing business opportunities to drive revenue. Current approaches - both in-house and with an application service provider (ASP) - have an IT infrastructure that is increasingly outdated, prone to failure, hard to adapt and expensive to operate.
"Online selling has become the fastest-growing sales channel and Demandware is delivering a new approach - allowing those responsible for ecommerce results to drive revenue through daily optimization," said Chris Shipley, executive producer of the DEMO Conferences. "Software as a service isn`t just a hot trend; it`s a necessity for every retailer and manufacturer who needs the features of the best ecommerce sites, the flexibility to customize and integrate with other systems and pay-as-you-go pricing with no capital expense."
Zabar`s (www.zabars.com ), the world renowned New York Deli, is one of the first ecommerce sites to leverage the benefits of Demandware eCommerce. With minimal upfront costs, Zabar`s quickly launched its new site on its terms.
"We were stuck. Half of our orders come from the Internet and we needed the capacity to handle more orders - as quickly as possible. Demandware delivered the most cost-effective solution to re-launch a world-class site while simultaneously enabling us to expand functionality and grow," said Ann Zabar, co-owner. "Demandware`s on-demand ecommerce platform saved us from having to invest in expensive hardware and recurring licensing fees. With Demandware, we never have to purchase and manage technology, so we can focus on what we do best."
As an on-demand service, Demandware provides all the infrastructure, management and delivery of ecommerce infrastructure. As a result, retailers can achieve the highest levels of security, reliability, scalability, and site performance without having to invest upfront in expensive infrastructure and personnel. The platform leverages state-of-the-art ecommerce software, Web services and a highly scalable grid computing architecture. Demandware eCommerce integrates with other leading on-demand applications through a number of strategic partnerships (SEE: Demandware Announces Partner Program with Leading On-Demand Software Companies, February 14, 2005).
Vintage Tub & Bath (www.vintagetub.com ), the premier source for Clawfoot tubs and vintage bath accessories with more than $8 million in annual online sales, had developed a micro site to sell Clawfoot tubs (www.clawfootcollection.com ). The site experienced poor usability and lackluster sales. Using Demandware eCommerce and integration partner, Pixel Media, Vintage Tub & Bath quickly redesigned the site and dramatically improved the user experience.
"We don`t have the staff to dedicate to purchasing the technology and implementing and managing our site`s infrastructure, so we knew it had to be outsourced at a reasonable price," said Allan Dick, general manager of Vintage Tub & Bath. "Demandware`s approach gave me the latest ecommerce functionality and best practices without the hefty upfront costs."
"Online commerce is a strategic revenue-driver for retailers, but current infrastructure options do not allow retailers to optimize their sites daily," said Stephan Schambach, president and CEO of Demandware. "By harnessing the power of our on-demand solution, Demandware makes it easy to optimize ecommerce sites to drive revenue and rapidly integrate with other applications and back-end systems."
About DEMO@15 !
The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow`s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit http://www.demo.com/.
About Demandware, Inc.
Demandware provides a complete on-demand ecommerce platform that combines the flexibility, functionality and interoperability of a full ecommerce application suite with the operating efficiency of a hosted on-demand service. With Demandware, retailers and manufacturers can deliver custom ecommerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading ecommerce infrastructure companies including ATG, Macromedia, Intershop and NaviSite. The company has strong backing from major IT investors North Bridge Venture Partners and General Catalyst Partners.
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