TOWER RECORDS TUNES INTO CUSTOMERS WITH BENOW
WAKEFIELD, MA - February 14, 2005 - BeNOW, the strategic database marketing services provider, today announced that Tower Records, America`s leading independent music and movie retailer, has begun instituting BeNOW`s MVP technology solution to better determine Tower`s core customers, and therefore service them with the utmost attention and efficiency.
Working with BeNOW, Tower Records will gather and consolidate customer information into a multi-channel marketing database that will allow more targeted communications and build customer relationships as part of its commitment to strengthening its image as a customer-centric company.
"As we intensify our focus on customers rather than products, our success depends on how well we understand our customers` needs and wants," said Russ Eisenman, senior vice president of marketing for Tower Records. "BeNOW enables us to see a clear picture of our patrons, customer by customer, as well as to identify their preferences and respond accurately and effectively to create a relationship that customers truly value."
BeNOW`s MVP technology solution will deliver a single customer view using Tower stores and online data sources, increasing customer value while enlarging the company`s customer database.
Tower Records can then more easily tailor its direct marketing efforts, supported by advanced reporting, analytics and execution applications, and based on refined customer profiles as determined through BeNOW`s technology. This on-target approach will also encourage customers to experience all Tower Records sales channels, either online or in-store, through customized recommendations and customer-focused merchandising.
About Tower Records
Since 1960, Tower Records has been recognized and respected throughout the world for its unique brand of retailing. Tower owns and operates 89 stores in the U.S. with another 130 stores run by licensees in nine different countries. The company opened one of the first Internet music stores on America Online in June 1995 and followed a year later with the launch of Tower.com.
Tower`s commitment to introducing its customers to the latest trends in new product lines is paramount to the organization`s retail philosophy. Tower forges ahead with the development of exciting shopping environments, espousing diverse product ranges, artist performances, and technological advances in merchandising. Tower maintains its commitment to providing the deepest selection of packaged entertainment merchandised in stores that celebrate the unique interests and needs of the local community.
About BeNOW
Ranked by Forrester Research among the top ten database marketing service providers, BeNOW is exclusively focused on designing and managing marketing databases as an outsource service provider. Led by industry veterans who have successfully implemented more than 200 marketing databases, BeNOW serves most multi-channel marketers, but specializes in Catalog, Retail and e-Merchants, offering industry-specific data models, business processes and management reports. BeNOW also provides extensive marketing strategy services to assist its clients in improving customer retention, executing cross-sell programs and increasing ROI of direct mail and e-mail marketing campaigns. For more information on BeNOW, visit www.benow.com.
For More Information, contact:
Tower Records:
Lisa Amore, AMORE Mktg & PR
tel.: 206.954.8006
isa@amorepr.com
BeNOW:
Jim McNulty, StandPoint Public Relations
tel: 508-481-2024
jmcnulty@standpoint-pr.com
Tower, Tower Records, Tower Records Videos Books, and associated logos are trademarks and/or registered trademarks of MTS, Incorporated in the United States and other countries.
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