HACKER SAFE CERTIFICATION BOOSTS ONLINE ORDERS 14.8% FOR SHARI’S BERRIES
Palm Desert, CA (eTail 2005) February 15, 2005 — A two week A/B split test for Shari’s Berries clearly showed that online shoppers still think of security even when ordering the world`s greatest hand-dipped and decorated gourmet strawberries. The well known gourmet products retailer ran the test in December on Berries.com to evaluate the effect of ScanAlert’s HACKER SAFE certification mark on sales. Consumers who saw the certification mark on the site while shopping generated 14.8% more orders compared to the control group that did not see the image.
Although it confidently expected a sales increase from having the world’s most popular security certification mark prominently visible on its web site, the Northern California retailer was still surprised at the results. “The Shari’s Berries’ brand is well established; we’re ranked 126th on the 2004 Internet Retailer Top 300, and a good percentage our customers are repeat buyers,” said Shari’s Berries President and CEO Kevin Beresford. “Still, the effectiveness of HACKER SAFE certification in alleviating security worries even on a trusted and well known site such as ours was a pleasant and profitable surprise.”
“The test on Berries.com confirmed yet again that independent certification of web site security through the HACKER SAFE mark delivers an ROI almost unmatched by other marketing technologies or services,” added ScanAlert CEO Ken Leonard. “We’re helping Shari’s Berries’ staff maintain the highest standard of security, and then we test and certify that security level every day. Consumers simply are much more likely to buy when a web site’s security has been certified by an independent entity.”
A/B Test Methodology
Berries.com randomly divided visitors into two groups. Half of the visitors were allowed to see the certification mark, while the other half, the control group, were not. Shari`s Berries recorded whether each purchaser had seen or not seen the certification mark and then compared the total sales from each group. The survey data has an accuracy factor of 99.7% when using the statistical probability method known as standard deviation.
About Shari’s Berries
Shari`s Berries International is best known for its elegant and mostly edible gourmet products. The company`s product line includes hand-dipped strawberries, Strawberry Roses™ and hand-dipped champagne bottles and specialty gift boxes and combinations. Shari`s Berries products are shipped to all 50 states overnight and are 100% guaranteed to arrive on the date requested in elegant quality. For more information, call toll-free 1-877-BERRIES (237-7437) or visit www.berries.com
About ScanAlert
Headquartered in Napa, CA, ScanAlert is the world’s largest web site security certification company, protecting over 60,000 web sites in 30 countries. ScanAlert conducts rigorous daily security audits that make web sites secure from hackers and then certifies this to their visitors with a HACKER SAFE® certification mark. HACKER SAFE certification protects millions of shoppers every day on tens of thousands of web sites. The certification mark indicates that these sites are compliant with the highest federal and industry web site security standards. For more information, please visit www.scanalert.com.
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