Lillian Vernon Selects Scene7 for its Superior Full Service eCatalog Offering
Scene7 the only provider to combine proprietary automated eCatalog production system with expert customer service
eTail 2005 CONFERENCE — PALM DESERT, CA — FEBRUARY 16, 2004 — Scene7®, provider of the leading rich media platform to grow revenues and enhance visual communications – while automating media production and delivery, today announced that Lillian Vernon, a pioneer in the direct marketing and retailing industries is utilizing Scene7`s full-service eCatalog solution on its newly launched e-commerce website.
“We wanted to provide our customers with an easy, intuitive way to shop our catalogs online,” said Jonathan Shapiro, President of Lillian Vernon Corporation. “We chose Scene7’s full service eCatalog solution for its project management expertise, world class hosting facilities, and unique automated production processes – which ensure that our eCatalogs are delivered on schedule and error free. This powerful combination made Scene7 an excellent choice to deliver our eCatalogs.”
Scene7’s customizable eCatalogs enable Lillian Vernon’s online customers to shop in a familiar, easy-to-use format – customers can flip pages, zoom in on product details, mark items with Scene7’s “sticky notes” feature, and purchase items directly from the eCatalog.
After evaluating several other full-service online catalog offerings, Lillian Vernon sought out Scene7 based on a recommendation by Fry, Inc., a Scene7 partner who developed Lillian Vernon’s e-commerce website. Scene7’s 3 flexible deployment options – full-service, self-service ASP or in-house license – enable companies like Lillian Vernon to achieve the lowest cost of ownership. Lillian Vernon selected the plan that fit its immediate needs, while having the ability to evolve as its business requirements change. “We liked the flexibility that Scene7 offered,” said Shapiro. “This gives us the ability to bring our eCatalog publishing in-house.”
Scene7’s experienced client services and industry-leading rich media platform enable Scene7 to deliver a superior eCatalog services solution for its customers. Scene7’s client services is comprised of over 60+ trained and certified personnel with experience in all aspects of production and technical support from content authoring, creative, merchandising, marketing and technical expertise. Armed with Scene7’s single, integrated platform for rich media that automates the eCatalog and other rich media production processes – Scene7’s full services workflows are drastically streamlined and the results are of the highest quality. Published eCatalogs are hosted via Scene7’s Infinite Imaging™ Network (IIN), a scalable, reliable, globally load-balanced, hosting and caching environment located through state-of-the-art IBM data centers.
"Lillian Vernon has an outstanding reputation as one of the leading specialty catalog and online retailers in America," said Doug Mack, CEO of Scene7. “We are pleased that our eCatalog full-service solution is enhancing its channel to fuel revenue growth while helping extend the Lillian Vernon brand and online shopping experience. With our broad platform offering, our goal is to become Lillian Vernon’s single provider of rich media solutions.”
About Lillian Vernon
Lillian Vernon Corporation is a 54-year-old national catalog and online retailer that markets gift, houseware, children’s, Christmas and fashion accessory products. The company is one of the largest specialty catalog marketers in the United States. Lillian Vernon Corporation publishes six catalog titles: Lillian Vernon, Lilly`s Kids, Personalized Gifts, Favorites, Personal Style, and a sale catalog. The company also sells its products in the business-to-business and outlet store markets. For more information please visit www.lillianvernon.com.
About Scene7
Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7`s integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 250 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy`s, Scripps Networks, Lillian Vernon, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko`s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit www.scene7.com.
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Sheila Dahlgren
VP Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6002
Cell: 415-948-5207
sheila@scene7.com
David Hochberg
Vice President, Public Affairs
Lillian Vernon Corporation
914.872.3500
dch@lillianvernon.com
©2001 - 2005 Scene7, Inc. Scene7 is a registered trademark of Scene7, Inc. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.
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