Detailed Web Site Analysis from Coremetrics Allows Leading Outdoor Retailer to Improve The Shopping Experience
Palm Desert, Calif. -- eTail 2005 -- February 15, 2005 -- Coremetrics, a leading provider of hosted Web analytics, marketing and merchandising solutions, today announced that Recreational Equipment, Inc. (REI) has recently implemented Coremetrics to track and analyze online customer and visitor behavior for the www.rei.com and www.rei-outlet.com Web sites. REI is a leading outdoor retail cooperative dedicated to inspiring, educating and outfitting its members for a lifetime of outdoor adventures.
"REI is dedicated to providing a unique and rewarding shopping experience both online and in our stores," said Joan Broughton, vice president of multi-channel programs at REI. "We know our customers shop in all channels, so it`s very important to understand how they interact with REI both online and offline. Using detailed Web site analysis from Coremetrics, we can create an optimal online shopping experience because we understand how our customers interact with our Web site."
Coremetrics has established a clear leadership position in the retail market by offering the industry`s only hosted Web analytics solution specifically designed to meet the unique marketing, merchandising and site design needs of online retailers. Coremetrics will provide REI with a deep understanding of site visitor behavior, allowing them to enhance Web site navigation, effectively merchandise thousands of products online, and increase customer satisfaction while raising the value of the online channel.
"By offering a Web analytics solution designed specifically for the retail market, we`ve been able to establish ourselves as the clear choice for top online retailers," said Joe Davis, president and CEO of Coremetrics. "REI is the leading outdoor retailer, and we are pleased they`ve chosen Coremetrics to provide the in-depth customer knowledge and analysis required to optimize online business performance."
About REI
REI is an outdoor retail cooperative dedicated to inspiring, educating and outfitting its more than 2.5 million members for a lifetime of outdoor adventures. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI operates retail stores nationwide, REI.com and REI Adventures, an active travel company. REI offers products from all of the top brands for camping, climbing, cycling, hiking, outdoor fitness, paddling, snow sports and travel, including its own line of award-winning gear and apparel.
While anyone may shop at REI, cooperative members pay a one-time $15 fee and receive a share in the company`s profits through an annual purchases. As an active supporter of the communities in which it does business, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through education, volunteerism, gear donations and financial contributions.
About Coremetrics
Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company`s flagship product, Coremetrics 2005, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 350 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
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Contact:
Anna Jarrard
Brady Public Relations
510 521 4830
anna@bradypr.com
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