Online mothers are enthusiastic users of the Internet for retail product research and buying, according to a new survey from BizRate.com Inc., a research company and comparison shopping site. 57% of online moms use the Internet to research products every week and 23% buy weekly, says a survey of 1,755 online mothers that BizRate conducted last week. 80% use the Internet weekly to search for information, the survey reports.
The survey shows that 52% of mothers online visit three or four online stores before deciding on a purchase, and 46% will return to their chosen merchant's site two or three times before buying the goods. 55% said they use the Internet both night and day and 96% access the Internet at home, while 45% do so at work. 61% of moms told BizRate they couldn't imagine life without the Internet.
"There is a misperception about moms, many of whom get affectionately teased for being technology dinosaurs,” Chuck Davis, president and CEO of BizRate.com, says. “The reality is that 36% of moms were driven online for the first time by their own curiosity as opposed to their jobs (23%) or children (12%) influencing them."
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