mySimon founders team up again to launch BECOME.COM search engine
-- Become.com: the next generation search engine for shopping
MOUNTAIN VIEW, Calif.— February 23, 2005— Become.com (www.become.com) today officially announced the availability of a beta program of their new online search engine. Unlike other search engines, Become.com is specifically focused on providing users with shopping-related information. Become.com uses proprietary technology to index over 2.2 billion web pages such as product reviews, buying guides, and articles.
Founded by Michael Yang and Yeogirl Yun, the team behind online comparison shopping pioneer mySimon, Become.com builds on the team’s expertise in ecommerce and search engine technology. Become.com provides significant value to online consumers and retailers alike by using its innovative patent-pending AIR (Affinity Index Ranking) technology to produce more relevant search results for shopping.
“We believe that Become.com is the next generation search engine for shopping. Become.com helps consumers by delivering more targeted information quickly and easily for millions of different products.” said Michael Yang, founder and CEO of Become.com. “Unlike comparison shopping sites that focus only on price, Become.com delivers useful product information such as professional reviews, buying advice, and articles.”
According to the February 2005 “Search Before the Purchase” study by comScore and DoubleClick, 50% of online shoppers use search engines to research products before making online purchases. In another user survey released by Jupiter Research in December 2004, search engine users expressed dissatisfaction with too many results and irrelevant results from general search engines. Become.com is perfectly positioned to deliver targeted and relevant information needed to help people conduct online shopping research on a wide range of products including but not limited to digital cameras, plasma televisions, treadmills, refrigerators, notebook computers and baby strollers.
Founded in 2004, Become.com has raised $4.5M in seed funding to date and expects to raise additional funding this year.
Become.com’s beta is now available to consumers. It ranks product reviews and information from over 22 million US-based shopping websites. The company expects to launch the full comparison shopping search engine in mid 2005.
Shoppers wishing to improve their online shopping experience can register for the Become.com beta at www.become.com.
About Become.com
Become.com is a search engine for shopping that helps people find product reviews and buying information on million of products across the web. Founded by founders Michael Yang and Yeogirl Yun, founders of pioneering online comparison shopping site mySimon, Become.com indexes over 2.2 billion pages of shopping related information from over 20 million web sites and uses proprietary ranking technology AIR (Affinity Index Ranking) to deliver targeted and relevant information for shopping searches.
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