eBay Clothing tops the apparel & beauty April rankings
With 11.1 million unique visitors, eBay Clothing Shoes & Accessories topped the April Top 10 rankings of apparel and beauty sites, reports Nielsen/NetRatings. EBay Jewelry and Watches garnered the second spot, followed by VictoriasSecret.com.
The Top 10 beauty and apparel sites in April with unique visitors this year and April 2006 (in millions) and year-over-year growth were:
- eBay Clothing Shoes & Accessories, 11.142, 9.40, 18%
- eBay Jewelry and Watches, 5.30, 4.78, 11%
- victoriassecret.com, 4.45, 3.91, 14%
- eBay Health & Beauty, 4.37, 4.18, 5%
- AVON, 3.88, 3.22, 20%
- Old Navy, 3.19, 2.52, 27%
- Lands’ End, 3.08 1.97, 14.49, 56%
- Zappos, 3.03, 2.89, 4%
- The Gap, 2.54, 2.23, 14%
- L.L. Bean, 2.47, 2.37, 4%
(Calculations of unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
Mary Kay in the Apparel & Beauty category topped the list time spent for hosted visitors with 56 minutes, 28 seconds in April. The Top 10 in terms of length of visit, with unique visitors in millions, were:
- Mary Kay, 56:28, 58,464
- AVON, 37:31, 3,881
- Blair.com, 30.54, 1,231
- Roamans, 22:15, .621
- Forever 21, 21:54, .509
- Chadwick`s, 19:01, 1.853
- eBay Clothing Shoes & Accessories, 16:31, 11,142
- Lands’ End, 14:49, 3,081
- J. Crew, 13:44, 1.014
- VictoriasSecret.com, 12:55, 4,450
The Top 10 categories of consumer goods advertisers in terms of online ad impressions (in millions), in April, according to Nielsen/NetRatings’ AdRelevance Report, were:
- Food & Beverage, 1,957,935
- Personal Care, 1,799,529
- Apparel & Jewelry, 802,305
- Home & Garden, 524,340
- Print Publishing, 295,609
- Automotive Supply, 262,693
- Recreational Gear, 114,794
- Toy & Hobby, 64,110
Back...
|
