Smith & Hawken CEO Barry Gilbert Joins Informative Board of Directors
BRISBANE, Calif., Feb. 28 -- Informative, Inc., the leading provider of Influence Marketing solutions that combine the power of patented technology with strategic services to help businesses achieve greater marketing effectiveness through customer conversations and word-of-mouth, today announced the addition of Smith & Hawken CEO Barry Gilbert to its Board of Directors.
"Throughout his impressive career, Barry has always had his finger on the pulse of customer desires and interests from a specific brand experience," said Brad Justus, Informative`s president and CEO. "As a technology and strategic services company committed to helping brands gain actionable insight from their customers, Informative is fortunate to have Barry help steer us toward greatness."
"Word-of-mouth marketing is quickly changing the landscape as companies realize they need to be communicating `with,` instead of `to` their customers," said Barry Gilbert. "I am thrilled to be working with marketing innovators who can really impact the bottom line."
As CEO of Smith & Hawken, the leading marketer of garden inspired products, Mr. Gilbert brings 25 years of retail experience across several merchandise categories. Prior to joining Smith & Hawken, he was Chairman/CEO of luxury retailer Miadora, Inc. in San Mateo, CA. Before that he served as Chief Operating Officer of The Sharper Image. As SVP of Retail Stores for Warner Bros., he opened the first 100 Warner Bros. Stores and then launched its International Division. He held prior merchandising and operational positions at both Federated and May Department Stores. Mr. Gilbert serves as a Director for Reading Revolution, Inc. and the Santa Clara University Retailing Management Institute and is a trustee of the San Francisco Botanical Gardens.
Influence Marketing is based on the belief that the most powerful marketing messages come from satisfied users actively advocating a brand to their social networks. Thanks to Informative`s Influence Marketing solutions, businesses can actively engage consumers and receive valuable insight that can drive better and faster business decisions and clear return on their investments. Informative empowers companies to translate the "voice of the consumer" into a real plan of action that is the basis for effective marketing programs, new product development and launches, and improved customer satisfaction.
Specifically, Informative helps its customers:
-- Develop and engage consumers as strategic and competitive assets
-- Segment, understand, and interact with consumers based on the
conversations they have with each other and the brand
-- Identify, measure, and manage the role of influence and influencers for
a brand
-- Connect relevant messages with relevant messengers
About Informative
Informative (www.informative.com) is the leading provider of Influence Marketing technology and strategic services solutions to help companies engage in, capture, analyze, and leverage customer conversations-with each other and the brand. Leading companies, including 1-800-Flowers, Bose, Intuit, LEGO, and Procter and Gamble, rely on Informative solutions to discover and use the attitudes and ideas that travel most effectively through their brand marketplaces, resulting in enhanced and stronger products, more relevant messaging and marketing campaigns, and higher customer loyalty and evangelism. Using Informative`s solutions, companies can cultivate true evangelists and activate the power of organic word-of-mouth. Founded in 1999, Informative is headquartered in Brisbane, CA. For more information about Informative, please go to www.informative.com. Find comment and insight on the present and future state of Influence Marketing and word-of-mouth marketing on The Conversation (www.informative.com/theconversation), Informative`s Blog written by Brad Justus, Informative president and CEO.
CONTACT:
Dana Smith, PR Director
Informative, Inc.
+1-650-534-1045,
mobile: +1-510-682-3141
dsmith@informative.com
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