Coremetrics Chosen by World’s Leading Off-Price Retailer For Detailed Analysis of Online Customer Behavior
The TJX Companies, Inc. to Deploy Profile-Based Hosted Web Analytics to Improve Online Business Performance
San Mateo, Calif. – February 28, 2005 – Coremetrics, a leading provider
of hosted Web analytics, marketing and merchandising solutions, today
announced that The TJX Companies, Inc., the leading off-price retailer
of apparel and home fashions in the U.S. and worldwide, has chosen
hosted Web analytics from Coremetrics to track and analyze online
customer behavior for six of its Web sites: www.tjmaxx.com,
www.marshallsonline.com , www.homegoods.com,
www.aj-wright.com, www.winners.ca, and www.bobstores.com. The TJX
Companies, Inc. expects to leverage Coremetrics’ profile-based Web
analytics to improve online business performance.
“Key factors in TJX’s decision to choose Coremetrics’ profile-based Web
analytics were the solution’s intuitive reporting interface combined
with detailed online customer data,” said Sherry Lang, Vice President,
Investor and Public Relations, The TJX Companies, Inc.
She continued, “Compared to the rest of the industry, Coremetrics
provided more comprehensive analysis of customer behavior, enabling TJX
to do what it does best—offer customers great fashion, quality and value
as conveniently as possible.”
Coremetrics 2005 is the industry’s only Web analytics platform that
captures all customer and visitor clickstream activity to build LIVE
(Lifetime Individual Visitor Experience) Profiles that serve as the
foundation for all successful e-business initiatives, including
marketing, merchandising and site design. Clients can seamlessly
integrate LIVE Profiles with back office or multi-channel data to enable
better online execution, as well as bring LIVE Profiles into their
multi-channel data warehousing environments for CRM initiatives.
“TJX is the largest off-price retailer in the world and has begun to
focus on growing their online channels,” said Joe Davis, president and
CEO of Coremetrics. “By selecting hosted Web analytics from Coremetrics,
TJX has access to the most detailed analysis of online customer behavior
available in the marketplace. We look forward to working closely with
TJX to help them grow their online business and service their loyal
customers online.”
About The TJX Companies
The TJX Companies, Inc. is the leading off-price retailer of apparel and
home fashions in the U.S. and worldwide. The Company operates 771 T.J.
Maxx, 697 Marshalls, 216 HomeGoods, and 130 A.J. Wright stores, as well
as 32 Bob`s Stores, in the United States. In Canada, the Company
operates 168 Winners and 40 HomeSense stores, and in Europe, 170 T.K.
Maxx stores. Additionally, the Company has two e-commerce websites:
www.tjmaxx.com and www.homegoods.com. Visit www.tjx.com for Company
press releases and financial information.
About Coremetrics
Coremetrics is a leading provider of hosted Web analytics, marketing and
merchandising solutions. The company’s flagship product, Coremetrics
2005, is the industry`s only Web analytics platform that captures and
stores all customer and visitor clickstream activity to build LIVE
(Lifetime Individual Visitor Experience) Profiles that serve as the
foundation for all successful e-business initiatives. With Coremetrics
2005, online marketers, IT managers, and e- commerce executives are able
to attract and convert high value visitors, increase customer lifetime
value, and create a multi-channel view of customer behavior. Coremetrics
services over 350 unique brands online, including Bank of America,
Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel,
Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held
with funding from Accel Partners and Highland Capital Partners, and is
headquartered in San Mateo, California with offices in Austin, Texas and
Portland, Oregon. To learn more about Coremetrics, visit
www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception.
To learn more, visit www.coremetrics.com/privacy.
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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used
in this document are trademarks or registered trademarks of the
manufacturers or marketers of the products with which the marks are
associated.
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