ValueClick Search to Support Automated Bid Management Platforms
New API allows advertisers to automatically manage paid search campaigns on Search123 and Simpli
WESTLAKE VILLAGE, Calif.--March 2, 2005--ValueClick, Inc. (NASDAQ:VCLK) today announced that its ValueClick Search division has released a free XML-based system that enables clients to use automated bid management platforms to manage pay-per-click campaigns on Search123 (http://www.search123.com) and Simpli (http://www.simpli.com).
The Client Optimization Agent (COA) enables advertisers and their
agencies to access campaign management features on Search123 and
Simpli using proprietary or third-party bid management platforms that
optimize paid search campaigns. The real-time system, available
without charge, enables clients to access their performance metrics
and manage their titles and descriptions, tracking URLs and keywords
through a back-end interface.
Built on ValueClick`s core network infrastructure, the COA system
is customizable for each client`s specific data requirements and is
highly scalable to meet the needs of even the largest keyword search
campaigns. In addition to the technology, ValueClick Search has a team
of account managers dedicated to providing clients with assistance in
the configuration and ongoing use of their COA accounts.
"We are pleased to provide both the technology and the service to
support clients seeking to automatically manage their Search123 and
Simpli keyword campaigns," said James Beriker, general manager of
ValueClick Search. "The COA is the first in a series of new tools and
enhancements designed to significantly improve our clients` management
of their keyword campaigns within their return-on-investment and other
key performance metrics."
The announcement of the COA follows yesterday`s announcement of
the re-branding of ValueClick`s paid search business as ValueClick
Search, and the introduction of Simpli.
About ValueClick
ValueClick, Inc. (NASDAQ:VCLK) is the single-source provider of
media, technology and related services that enable advertisers,
agencies and publishers to reach consumers in all major online
marketing channels, through our three business units:
-- ValueClick Media (http://media.valueclick.com) provides brand
advertising, direct marketing and search solutions for
advertisers, agencies and publishers. Through its ValueClick
Brand, ValueClick Direct and ValueClick Search groups,
ValueClick Media offers marketers a wide range of distribution
methods, including web-based advertising, co-registration,
pay-per-click search and a variety of e-mail marketing
options.
ValueClick Media also includes Pricerunner.com
(www.pricerunner.com), a leading provider of online comparison
shopping services.
-- Commission Junction (www.cj.com) provides advanced performance
marketing solutions that help marketers increase online leads
and sales. By facilitating strategic relationships between
advertisers and publishers, Commission Junction leverages its
proven expertise in affiliate marketing and search marketing
to drive measurable results for its clients.
-- Mediaplex (www.mediaplex.com) provides technology and services
that help advertisers, agencies and Web site publishers manage
their online advertising and permission-based email campaigns.
Additionally, Mediaplex provides the AdVault suite of software
and services that help advertising agencies and other
companies operate their businesses more efficiently, through
effective agency management, media management, and content
management solutions.
For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve
risks and uncertainties, including, but not limited to, trends in
online advertising spending and estimates of future online
performance-based advertising. Actual results may differ materially
from the results predicted, and reported results should not be
considered an indication of future performance. Important factors that
could cause actual results to differ materially from those expressed
or implied in the forward-looking statements are detailed under "Risk
Factors" and elsewhere in filings with the Securities and Exchange
Commission made from time to time by ValueClick, including its Annual
Report on Form 10-K filed on March 15, 2004, recent quarterly reports
on Form 10-Q and current reports on Form 8-K. Other factors that could
cause actual results to differ materially from those expressed or
implied in the forward-looking statements include, but are not limited
to, the risk that market demand for online advertising, and
performance-based online advertising in particular, will not grow as
rapidly as predicted. ValueClick undertakes no obligation to release
publicly any revisions to any forward-looking statements to reflect
events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.
CONTACT:
ValueClick, Inc.
Gary J. Fuges
1.818.575.4677
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