Zappos.com leads in both high and low broadband web connectivity
It takes shoppers on average six seconds to connect to a top web retailing site using a high broadband connection, according to a new weekly performance index from Gomez Inc.
High broadband is typically used by visitors and shoppers from an office location and the index shows that Zappos Inc. offers the fastest connection in 2.4 seconds. Zappos is followed in high broadband connectivity by Scholastic Corp. (3.2 seconds), Peapod Inc. (3.5 seconds), Dell Inc. (3.5 seconds), Office Max Inc. (3.6 seconds), Eddie Bauer (3.8 seconds), Office Depot Inc. (3.9 seconds), Blue Nile Inc. (4.1 seconds) Coldwater Creek (4.3 seconds) and FTD Inc. (4.3 seconds).
With a low broadband connection, the type of broadband typically used by a shopper at home, the Gomez index notes that the average time to download a page on a Top 50 site is about 12.8 seconds. Zappos, according to the index, offers the fastest low broadband connection speed at 5.7 seconds. The next fastest low broadband connection times are Peapod (6.2 seconds), Scholastic (6.8 seconds), Blue Nile (8 seconds), Amazon.com (8.1 seconds), Office Max (8.4 seconds), Dell (9 seconds) Coldwater Creek (9.5 seconds), (Quixtar Inc. 9.5 seconds), Eddie Bauer (9.6 seconds) and FTD (9.8 seconds).
Connection speed is a prime indicator of how successful web retailers are in offering their customers and visitors a more efficient and complete shopping experience. As a result web retailers still need to think about offering rich media and dynamic content for broadband visitors. But they also can’t forget about dial-up users. The Gomez index shows that on average it takes a dial-up user 52.5 seconds to access a top 50 web retail site.
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Top 50 Performance Index: Site Response Time
October 1, 2005 - October 31, 2005 |
|
|
|
Response Time (seconds) |
|
| Site |
Dial
Up |
Low
Broadband |
High
Broadband |
| Zappos.com
Inc. |
26.6 |
5.7 |
2.4 |
| Scholastic
Corp. |
32.2 |
6.8 |
3.2 |
| Peapod
Inc. |
22.9 |
6.2 |
3.5 |
| Dell
Inc. |
48.1 |
9.0 |
3.5 |
| OfficeMax
Inc. |
38.4 |
9.5 |
3.6 |
| Eddie
Bauer |
39.8 |
9.6 |
3.8 |
| Office
Depot Inc. |
41.6 |
8.4 |
3.9 |
| Blue
Nile Inc. |
29.7 |
8.0 |
4.1 |
| Coldwater
Creek Inc. |
39.5 |
9.5 |
4.3 |
| FTD
Inc. |
54.5 |
9.8 |
4.3 |
| Netflix
Inc. |
35.9 |
9.8 |
4.3 |
| Drugstore.com
Inc. |
42.8 |
8.8 |
4.5 |
| Amazon.com
Inc. |
43.6 |
8.1 |
4.5 |
| Apple
Computer Inc. |
46.6 |
10.7 |
4.5 |
| Cabela`s
Inc. |
48.3 |
10.3 |
4.6 |
| J.C.
Penney Co. Inc. |
48.2 |
10.4 |
4.6 |
| Avon
Products Inc. |
41.2 |
12.8 |
4.6 |
| Staples
Inc. |
44.5 |
13.6 |
4.7 |
| QVC
Inc. |
45.7 |
10.9 |
4.7 |
| Quixtar
Inc. |
41.2 |
9.5 |
4.8 |
| Wal-Mart
Stores Inc. |
48.5 |
12.6 |
5.0 |
| HSN.com |
50.6 |
11.8 |
5.1 |
| Gateway
Inc. |
57.1 |
12.4 |
5.1 |
| Williams-Sonoma
Inc. |
49.6 |
10.6 |
5.3 |
| Nordstrom
Inc. |
38.1 |
10.8 |
5.3 |
| Barnes
& Noble Inc. |
58.4 |
13.5 |
5.5 |
| Redcats
USA |
62.4 |
12.8 |
5.6 |
| Sears,
Roebuck and Co. |
52.2 |
14.6 |
5.7 |
| Benchmark
Average |
52.5 |
12.8 |
5.7 |
| CompUSA
Inc. |
59.4 |
14.4 |
5.8 |
| TigerDirect
Inc. |
73.7 |
15.0 |
6.1 |
| Cornerstone
Brands Inc. |
61.2 |
14.1 |
6.1 |
| Buy.com
Inc. |
75.0 |
15.2 |
6.2 |
| Circuit
City Stores Inc. |
59.0 |
13.8 |
6.2 |
| HPDirect
Inc. |
50.4 |
13.9 |
6.3 |
| Neiman
Marcus Group Inc. |
50.3 |
13.5 |
6.4 |
| Toys
"R" Us Inc. |
47.1 |
11.8 |
6.5 |
| 1-800-Flowers.com
Inc. |
59.9 |
15.5 |
6.5 |
| Best
Buy Co. |
52.1 |
13.3 |
6.8 |
| PC
Mall Inc. |
58.1 |
15.0 |
6.9 |
| Musician`s
Friend |
96.8 |
20.3 |
7.2 |
| SonyStyle.com |
75.6 |
17.2 |
7.4 |
| The
Home Depot Inc. |
57.9 |
16.8 |
7.7 |
| Gap
Inc. |
68.0 |
20.5 |
7.9 |
| CDW
Corp. |
47.6 |
14.7 |
8.1 |
| Newegg.com |
80.3 |
20.6 |
8.2 |
| Costco
Wholesale Corp. |
50.2 |
16.4 |
8.4 |
| Kmart
Corp. |
65.2 |
19.1 |
8.7 |
| Target
Corp. |
93.4 |
23.3 |
9.3 |
| Overstock.com
Inc. |
61.0 |
17.6 |
9.4 |
| L.L.
Bean Inc. |
N/A |
N/A |
N/A |
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