DealTime Ltd., the result of a completed merger announced today between price comparison provider DealTime and online consumer survey company Epinions, plans to launch online shopper survey tools for 375 e-retailers later this month, Iggy Fanlo, chief revenue officer, tells InternetRetailer.com.
The survey tools, packaged as the Epinions Merchant
Survey, are designed to give web merchants real-time feedback from surveys that seek comments from online shoppers about their online shopping experience and the subsequent fulfillment process. The survey form regarding the shopping experience comes in a pop-up window that appears after an order confirmation; the fulfillment survey arrives two weeks later via e-mail.
The survey tools are still being tested by about 20 merchants and are showing a survey completion rate of 20-25%, Fanlo says. To promote their use by shoppers, the surveys were designed to be short with only 8 questions on each survey form. Both surveys typically take about 2 minutes or less to complete, he says. Of the 8 questions, 4 can be customized by a merchant; the other four are standard questions about how well the shopping experience and fulfillment service worked.
"The surveys are generating a high rate of response, which we attribute to the surveys' customizable content and short length," says Bryan Lewis, managing partner of office products retailer FJAProducts.com, one of the beta testers of the surveys.
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