Jewelry sales at Amazon.com dazzle
Third quarter 2006 jewelry and watch sales at Amazon.com increased more than 100% year-over-year. In addition, the company registered a 108% increase year-over-year in sales of engagement rings and gemstones and a 122% jump in watch sales.
Amazon.com’s Jewelry & Watches store offers 200 brands and 6,000 styles (2,400 new watch styles were added in the third quarter) with prices ranging from $30 to $75,000. Top-selling watches in the third quarter included the women’s Movado Amarosa watch, the Citizen Calibre 2100 Titanium watch, the Tag Heuer 2000 Aquaracer watch and the women’s Bulova Diamond Bezel Chronograph watch. Many watches in Amazon.com’s luxury selection, which include brand names such as Chase-Durer, TAG Heuer, Breitling, Bedat, Geneve and Ebel, also ranked among customer favorites throughout the third quarter.
Customers can view detailed product specifications about each of the piece’s components, including gemstones, settings and metal stamps. A Learning Center provides buying guides for pearls, diamonds, precious metals and watches. Loose stones are independently certified to be a specific cut, clarity, color, shape and weight. And the store provides customer reviews, top sellers lists and Listmania lists.
Amazon.com is No. 1 in the Internet Retailer Top 500 Guide to Retail Web Sites.
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