‘No, Mr. Bond, I expect you to buy!’
In conjunction with the upcoming release of “Casino Royale,” the 21st official James Bond film, SonyStyle is offering Bond fans and gadget-lovers an exclusive Bond Collection of electronics.
The collection features limited-edition 007 models of VAIO TX and UX series ultra-portable PCs, Cyber-shot digital cameras, and Micro-Vault media storage devices. All of these products feature the 007 logo; the VAIO PCs come pre-loaded with exclusive “Casino Royale” content, including wallpapers and screensavers. Each limited production 007 model is numbered and comes with a certificate of authenticity.
Sony seeks to leverage the “cool factor” of Bond with the same factor in many tiny electronics devices, says Hiro Kawano, Sony Electronics senior vice president for Sony Style, No. 9 in the Internet Retailer Top 500 Guide to Retail Web Sites.
To promote the collection, Sony is offering consumers a chance to win prizes by trying their hand at one of four casino games at Sony.com/CasinoRoyale. Players can choose from BRAVIA Blackjack, VAIO/Intel poker, Cyber-shot T-50 slots or Blu-ray Disc roulette. Now through Nov. 17, participants with a winning hand receive a printable game chip, redeemable at participating retailers, for a chance to win prizes, including a $50,000 Sony merchandise prize package, a $5,000 shopping spree and a weekend getaway for two.
Daniel Craig makes his debut as the sixth official James Bond November 17 in “Casino Roayle.” The film chronicles the legendary secret agent’s first mission, pitting him against archvillain Le Chiffre.
Back...
