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Press Releases Wednesday, March 9, 2005   
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Quova and 41st Parameter Partner to Revolutionize Internet Fraud Prevention

FraudNet and PhishingNet Solutions Incorporate Quova`s GeoPoint Geolocation

MOUNTAIN VIEW, Calif., March 8 -- Quova, Inc., the world`s premier provider and developer of web geography services and technologies, and The 41st Parameter, a leading provider of fraud control measures for Internet, mail order and financial services enterprises, today announced a partnership to develop and deploy new solutions for protecting online businesses against fraud.

Quova`s GeoPoint, which determines the geographic location of a website user and the cyber-location of an online transaction in real time, has been incorporated into The 41st Parameter`s two leading-edge products -- FraudNet, the industry`s most advanced fraud prevention system for reviewing transactions, and PhishingNet, which allows companies to immediately differentiate between legitimate and fraudulent users on their websites even when user IDs and passwords have been compromised.

"Building geolocation capability into our solutions has dramatically expanded the parameters of fraud detection on the Internet," said Ori Eisen, founder and CEO of The 41st Parameter. "I personally examined every geolocation vendor in the market over the past few years, and Quova clearly emerged as the best in every measurable category. This long-term partnership will revolutionize fraud prevention for every company that does business online."

"The 41st Parameter is breaking new ground in developing solutions for online fraud prevention, and this is an ideal partnership for Quova," said Marie Alexander, president and CEO of Quova, Inc. "Together we have a tremendous opportunity to change the way e-commerce and financial services companies worldwide protect themselves against Internet fraud."

About The 41st Parameter
The 41st Parameter is a leading provider of highly accurate, non-intrusive fraud control measures for Internet, mail-order and financial institutions. The 41st Parameter offers two leading-edge anti-fraud solutions -- FraudNet, the industry`s most advanced fraud prevention system for reviewing transactions, and PhishingNet, the breakthrough anti-phishing and web authentication product that allows companies to immediately differentiate between legitimate and fraudulent users on their websites even when user IDs and passwords have been compromised. The 41st Parameter is headquartered in Scottsdale, Arizona. For more information please visit http://www.the41stparameter.com.

About Quova, Inc.
Founded in January 2000, Quova, Inc. is the leading provider of geolocation services to online businesses. Quova`s patented technology provides the geographic location of Web site visitors in real time, enabling businesses to manage digital rights, target content, detect fraud, conduct site analysis and ensure regulatory compliance. Quova`s customers and partners include industry leaders such as Major League Baseball Advanced Media, Bell Canada, Cisco Systems, Cyota, EverBank, NextLinx, ABSOLUT Vodka, HPshopping, VeriSign, 24/7 Real Media, IBM SurfAid, Times Online and Sky Sports. A privately owned company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group, Schoffstall Ventures and Fidelity Ventures, Quova is headquartered at 333 West Evelyn Avenue, Mountain View, California 94041, with European headquarters in Amsterdam, The Netherlands. Quova can be reached at 650-528-3700 and on the Web at http://www.quova.com.

NOTE: Quova, the Quova logo and GeoPoint are registered service marks and/or trademarks of Quova, Inc.

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