ActivePoint Announces TX5™ Discovery Engine Suite For Online e-Services and Retailing

TX5™ Technology Helps to Assist with the Consumer Buying Process for On-Line Purchases

New York, NY – March 7, 2005— ActivePoint, a provider of contextual natural language search and guidance engines that emulate the human communications process to provide pinpointed discovery, announced the availability of its TX5™ Discovery Engine system suite.

The patented TX5 system, developed over the past six years by ActivePoint, delivers the type of helpful interactive customer experience similar to that provided offline in a store. For online retailers, the TX5 system can automate an important part of the online selling process.

More than just a search engine, the TX5 uses a natural language engine that incorporates sentence contextual understanding to permit online users to find, compare, and be guided to the correct product. Users can ask about products in plain English and expect to receive a targeted response.

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The TX5 system also makes use of specially formulated guidance engines that help direct the on-line customers towards the required information or products while simultaneously educating the customer about the product offerings. The natural language engine follows the interaction and is able to provide the user with pertinent information based on their choices.

•TX5 Discovery – is an advanced natural language engine that can evaluate context from complex queries typed in by the user to deliver a specific range of results. The user’s search is not limited to that page of the website open on the computer screen but rather TX5 Discovery can access any part of the web site.
•TX5 Comparison – delivers to the user a specific comparison showing the important differences of the product and not just lists of data.
•TX5 Help – uses rapidly loaded detailed definitions of technical words, phrases and descriptions about what is relevant on the screen. This feature can also support the completion of on-line forms that interactively guide the user on a step-by-step basis.
•TX5 Graphics – offers fast-loading graphics with the ability to zoom and interact with the graphics to show functionality of products, and an option to demonstrate 360-degree views of complex items.
•TX5 Voice – with the necessary bandwidth and equipment, users can speak rather than type their requests with the voice message subsequently converted into text. A spoken response may be given provided the user has the appropriate sound card and speakers.
•TX5 Chat – allows users to open a text dialogue with an operator. There are many products and services that benefit from direct contact with the added benefit that the operator will see the communication that the user has already transmitted.
•TX5 Report – user interaction event records are created which can be recalled to enable a full analysis of online customer behavior. The real-time reports make it possible to address user problems immediately and also indicate what customers are looking for, and what they are not finding.
About ActivePoint
ActivePoint, a provider of contextual natural language search and guidance engines, is based in New York, NY with development facilities in Netanya, Israel. ActivePoint`s TX5™ Discovery Engine is a contextual relational search and guidance system that emulates the human communications process. Built on an application service provider (ASP) model, the company has customers in the US, UK and France. ActivePoint is a subsidiary of ActivePoint Inc., a Delaware holding company. TX5 is a trademark of ActivePoint Inc. ActivePoint is a registered trademark of ActivePoint LTD. For more information go to www.activepoint.com .

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