REDMOND, Wash.—Eddie Bauer Inc, the premium outdoor-inspired casual wear brand, announced today that David Makuen has joined the company as Vice President, Marketing.
Mr. Makuen will be responsible for the company’s go-to-market strategy, including leading the voice and creative execution of the brand across all channels and all customer touch points. He will report to Eddie Bauer President & CEO Fabian Månsson.
Most recently, Mr. Makuen served as vice president, marketing of the direct division for the Ann Taylor and LOFT brands. While at Ann Taylor he oversaw the communication of the brand experience for the catalog and online channels and was responsible for multi-channel marketing focused on brand awareness, customer loyalty, and acquisition and conversion strategies.
“David is a retailer in the best sense of the word. He is engaged in the marketplace and approaches every aspect of his profession with energy, passion and drive,” Månsson said. “His experience, personality and leadership skills are the perfect complement to our team.”
Specifically, Mr. Makuen will oversee Eddie Bauer’s brand communications, retail creative design, apparel marketing programs, HOME & Outlet marketing programs, copy writing and credit and loyalty programs.
“With great product and a brand heritage that spans more than 80 years, it will be a pleasure to lead the strategy that will guide innovative and creative programs to communicate the authentic, American lifestyle of this brand and the style of the premium product that allows consumers to enjoy it,” Makuen said. “With high brand awareness, a reputation for customer service and quality, and a strong tri-channel platform, Eddie Bauer is uniquely positioned to provide an exceptional customer experience.”
Mr. Makuen’s other experience includes the foundation of Getwear.com, an e-tailing company for which he also served as CEO. He has also served in the role of vice president, marketing for Renaissance Cosmetics, Inc. and Dana Perfumes. His first day at Eddie Bauer will be January 18.
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Eddie Bauer is a premium outdoor-inspired casual wear brand offering distinctive clothing, accessories and home furnishings for men and women that reflect a modern interpretation of the company’s unique outdoor heritage. Eddie Bauer offers premium merchandise through its two retailing
concepts: Eddie Bauer® and Eddie Bauer Home®. In its 83-year history, Eddie Bauer has evolved from a single store in Seattle to a tri-channel, international company with more than 400 stores, 100 million catalogs and online Web sites: www.eddiebauer.com, www.eddiebauerhome.com and www.eddiebaueroutlet.com. Eddie Bauer operates stores in the U.S. and Canada, and through joint venture partnerships in Germany and
Lisa Erickson
Eddie Bauer Public Relations
P: 425-755-6159
E: lisa.erickson@eddiebauer.com
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