Coremetrics Extends Global Leadership with Launch of European Operations
Coremetrics Marries Proven Expertise and Success in International Deployments with Strong Regional Presence and Expanded Partner Network
San Mateo, Calif. - March 14, 2005 - Coremetrics, a leading provider of hosted Web analytics and precision marketing solutions, today announced the formation of a new subsidiary, Coremetrics Europe Limited, and the opening of a new European office in London. After years of delivering successful international implementations for Global 2000 customers, Coremetrics is launching its European operations with more than 20 international brands already deployed.
"We selected Coremetrics based on their ability to support our sites worldwide," said Michael Ross, CEO of Figleaves, one of Europe`s leading lingerie retailers. "They are the clear choice for improving Web marketing, merchandising and site design around the globe."
"Companies worldwide are embracing Web analytics to improve online business performance," said Coremetrics President and CEO Joe Davis. "As leaders in the market, we are meeting this increased demand with aggressive expansion and new resources targeted at ensuring success for our international clients."
European operations will be led by Regional Vice President Frank Lombos, a software industry veteran with over 18 years of experience building businesses across Europe. Coremetrics, which offers the industry`s most comprehensive partner network, has already expanded local relationships with leading online vendors such as Commission Junction, Digital Impact, Scene7, Responsys and others to meet regional and international demand for integrated analytical and marketing solutions. Coremetrics is also actively pursing new partnerships, indirect sales channels and consulting relationships to enhance its service offerings to meet the specific and unique needs of the European market
"European companies need to take control of the online channel to increase profitability and e-business success," said Lombos. "Coremetrics combines the best technology, partners and client services to help our clients rise above the rest. I`m looking forward to working with the Coremetrics team to accelerate Web analytics adoption in Europe and help our regional and international clients successfully meet their online objectives of increasing revenues, optimizing marketing and enhancing site design for better customer service."
Coremetrics is the leading provider of online marketing and merchandising solutions for high-volume e-commerce companies with complex visitor segmentation and tracking requirements. The company`s flagship product, Coremetrics 2005, is the industry`s only Web analytics platform to capture and store all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Clients can easily move past simple latency measurements of visitor behavior to determine the true value of online investments across multiple points of visitor interaction and across offline channels.
Coremetrics is European Union Privacy Directive compliant, and meets the privacy standards of all 25 members of the European Union through compliance with a special US Department of Commerce "Safe Harbor."
International companies seeking more information on Coremetrics products and services should call +44 1753 839329.
About Coremetrics
Coremetrics is a leading provider of hosted Web analytics and precision marketing solutions. The company`s flagship product, Coremetrics 2005, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 350 brands including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices across the US and in London. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.
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