Overstock.com gets into the auto business with used Enterprise rental cars
Overstock.com, which last said it is exiting the travel business, is getting into the auto business.
Overstock will begin selling a selection of Enterprise Rent-A-Car’s fleet inventory. The national rental car chain’s Enterprise Car Sales has 175 locations throughout the United States and a sales inventory that typically includes vehicles with 25,000 to 29,000 miles.
Overstock.com’s Cars Program works with auto dealers from across the country to list new and used vehicles. From the dealers’ point of view, Overstock.com provides high visibility, says Patrick Byrne, the web-only retailer’s CEO.
“Our web site currently receives up to 15 million visitors every month. In addition, we’ve set up the Overstock Cars Program in such a way that dealers receive instant text-messaged leads directly from consumers,” Byrne explains. “This means that a dealer can actually be in touch with an interested consumer within 30 seconds of a buyer’s expression of interest.”
Overstock.com, No. 18 in the Internet Retailer Top 500 Guide, is not an automobile dealer and does not own the inventory. Instead, it provides a web site for dealers to use in selling their products. Dealers pay Overstock.com a fee for the services.
The e-retailer’s Geoff Atkinson, director of e-mail and web site marketing, is speaking at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a workshop entitled E-mail Marketing: Being Persuasive, Not Offensive.
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