Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Thursday, May 22, 2003   
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Buy.com reports WebLoyalty rewards program off to good start

Buy.com says its first two weeks as a partner with WebLoyalty.com have been popular with customers. While the company won’t reveal numbers, it says it has experienced a steadily increasing number of customers who click on a WebLoyalty promotional offer, then go on to conduct more business on Buy.com.

Buy is participating in WebLoyalty's Travel Values Plus and Reservation Rewards programs, which offer shoppers on Buy.com discounts up to 50% at hotels, restaurants, airlines and car rental companies. Buy customers also receive a $10 cash-back offer on their next purchase on Buy.com.

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