Apple.com at top of computer hardware sites, Nielsen/NetRatings reports
Apple Computer Inc.’s Apple.com led all computer hardware sites in number of shoppers for the week that ended May 11, according to Nielsen/NetRatings’ AdRelevance report. Apple.com logged 3.75 million unique visitors, 73.7% of all visitors to hardware sites, which hosted 5.09 million shoppers for the week.
Next behind Apple was Hewlett-Packard Co.’s HP.com at 2.47 million visitors; Dell Computer Corp., at 1.94 million; Gateway Inc. at 312,000; and Toshiba.com at 157,000.
Apple.com held visitors for the least amount of time, however, with the average stay lasting 3 minutes, 48 seconds, Nielsen/NetRatings reports. Average for all computer hardware sites was 11 minutes, 55 seconds. Holding visitors the longest was Hewlett-Packard at 15 minutes, 8 seconds; followed by Gateway at 11 minutes, 1 second; Dell, 8 minutes, 44 seconds; and Toshiba, 5 minutes, 7 seconds.
Not surprisingly, the flowers and gifts category of retailers recorded the most ad impressions in the retail goods and services industry in the week leading up to Mothers Day, Nielsen/NetRatings reports. Flowers and gifts advertisers recorded 2.2 billion impressions for the week, 32.5% of all retail ad impressions, the AdRelevance report says.
The top 10 categories in ad impressions, with their share of impressions, were:
Flowers and gifts: 2.2 billion, 32.5%
Books, movies and music: 1.14 billion, 16.7%
Personal care: 1.03 billion, 15.2%
Miscellaneous services: 633.3 million, 9.3%
Auctions: 360.9 million, 5.3%
Home improvement: 218.5 million, 3.2%
Electronics: 122.2 million, 1.8%
Apparel and jewelry: 117.5 million, 1.7%
Grocery, 57.1 million, 0.8%
Hobby: 54.7 million, 0.8%
Total ad impressions: 6.798 billion
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